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Cybersecurity · head to head

Palo Alto Networks Prisma Cloud vs VMware Carbon Black

Palo Alto Networks Prisma Cloud logo

Palo Alto Networks Prisma Cloud

Cybersecurity

Cloud-native application protection platform

From
On request
Rated
-
Full reviewWebsite
V

VMware Carbon Black

Cybersecurity

Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Palo Alto Networks Prisma Cloud listed on UK G-Cloud at £147.54 per unit for Palo Alto Networks Prisma Cloud, via reseller Phoenix Software Limited, with the billing period not stated on the listing; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • They diverge on capability: Palo Alto Networks Prisma Cloud covers Cloud Security Posture Management, VMware Carbon Black covers Endpoint Standard.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Palo Alto Networks Prisma Cloud and VMware Carbon Black actually diverge.

Attributes where Palo Alto Networks Prisma Cloud and VMware Carbon Black differ
AttributePalo Alto Networks Prisma CloudVMware Carbon Black
PlatformsWeb, ApiDesktop, Api
Founded20052002

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Palo Alto Networks Prisma Cloud

  • Cloud Security Posture Management
  • Cloud Workload Protection
  • Cloud Network Security
  • Cloud Identity Security
  • Code Security
  • API Security
  • Data Security
  • Microsegmentation

Only in VMware Carbon Black

  • Endpoint Standard
  • Enterprise EDR
  • Audit and Remediation
  • Single sensor
  • Live Response
  • Workload protection
  • Container security
  • Watchlists and feeds

What people use each for

The jobs each tool is most often brought in to do.

Palo Alto Networks Prisma Cloud

  • Cloud Securitynot VMware Carbon Black
  • Cspmnot VMware Carbon Black
  • Cwppnot VMware Carbon Black

VMware Carbon Black

  • A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot Palo Alto Networks Prisma Cloud
  • A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot Palo Alto Networks Prisma Cloud
  • Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot Palo Alto Networks Prisma Cloud
  • An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot Palo Alto Networks Prisma Cloud

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Palo Alto Networks Prisma Cloud

  • Listed on UK G-Cloud at £147.54 per unit for Palo Alto Networks Prisma Cloud, via reseller Phoenix Software Limited, with the billing period not stated on the listing

VMware Carbon Black

  • Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
  • The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
  • The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
  • Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.

Pricing, plan by plan

Palo Alto Networks Prisma Cloud

On request
  • Cloud SecurityFree
    • CSPM
    • CWPP
    • CIEM
  • Code SecurityFree
    • IaC security
    • SCA
    • Secrets scanning
  • Prisma Cloud EnterpriseFree
    • Full platform
    • API security
    • Data security

VMware Carbon Black

On request
  • CB Endpoint StandardFree
    • NGAV
    • Behavioral EDR
    • Device control
  • CB Endpoint AdvancedFree
    • All Standard features
    • Threat hunting
    • Audit and remediation
  • CB Endpoint EnterpriseFree
    • All Advanced features
    • Advanced threat hunting
    • Live response

Which should you pick?

Choose Palo Alto Networks Prisma Cloud if

  • You need cloud security posture management.
  • You work on Web, Api.
  • You also want cloud workload protection.
Palo Alto Networks Prisma Cloud review

Choose VMware Carbon Black if

  • You need endpoint standard.
  • You work on Desktop, Api.
  • You also want enterprise edr.
VMware Carbon Black review

Questions people ask

Is Palo Alto Networks Prisma Cloud or VMware Carbon Black better?
Neither clearly leads. Palo Alto Networks Prisma Cloud starts at On request and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Palo Alto Networks Prisma Cloud or VMware Carbon Black?
Palo Alto Networks Prisma Cloud starts at On request and VMware Carbon Black at On request.
Does Palo Alto Networks Prisma Cloud or VMware Carbon Black run on more platforms?
Palo Alto Networks Prisma Cloud runs on Web, Api. VMware Carbon Black runs on Desktop, Api.
What is Palo Alto Networks Prisma Cloud best used for?
Palo Alto Networks Prisma Cloud is most often used for cloud security, cspm, cwpp. Of those, cloud security and cspm are not what VMware Carbon Black is typically brought in for.
What can Palo Alto Networks Prisma Cloud do that VMware Carbon Black cannot?
Palo Alto Networks Prisma Cloud covers Cloud Security Posture Management, Cloud Workload Protection, Cloud Network Security, Cloud Identity Security. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.

Answered from the vendors’ own pages

Palo Alto Networks Prisma Cloud: How much does Prisma Cloud cost?

Prisma Cloud pricing is not published publicly. Pricing is provided through the sales team via a custom quote based on your deployment scope and requirements.

Source
VMware Carbon Black: Who owns Carbon Black now?

Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.

Palo Alto Networks Prisma Cloud: Is there a free trial for Prisma Cloud?

No free trial is available without contacting the sales team. The company offers a demo through the product demo center or by requesting a demo through their sales process.

Source
VMware Carbon Black: Why do the docs use names I do not recognise?

The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.

Palo Alto Networks Prisma Cloud: What do I need to do to get Prisma Cloud pricing and start a trial?

You must contact the sales team via the Contact Us link or request a demo. Pricing details are provided only through direct sales engagement.

Source
VMware Carbon Black: Does it replace my existing antivirus?

Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.

VMware Carbon Black: Do I need a full-time analyst to run it?

To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.

VMware Carbon Black: How is it licensed?

Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.

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