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Cybersecurity · head to head

Osano vs Yoti

Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite
Yoti logo

Yoti

Cybersecurity

Reusable digital identity, facial age estimation and identity verification

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Osano has a free tier, so it costs nothing to try first.
  • Each has a real cost: Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.; Yoti age estimation returns a probabilistic range rather than a verified date of birth, so it only works with a safety buffer above the legal threshold and cannot prove an exact age.
  • They diverge on capability: Osano covers Consent banner, Yoti covers Facial age estimation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Osano and Yoti actually diverge.

Attributes where Osano and Yoti differ
AttributeOsanoYoti
Starting priceFreeOn request
Pricing modelPer month by monthly website visitorsquote
Free tierYesNo
PlatformsWebWeb, iOS, Android, API

Identical on both: user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Osano

  • Consent banner
  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

Only in Yoti

  • Facial age estimation
  • Reusable digital ID
  • Identity verification
  • UK right to work and rent
  • Digital ID for retail
  • Selective disclosure

What people use each for

The jobs each tool is most often brought in to do.

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot Yoti
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot Yoti
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot Yoti
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot Yoti

Yoti

  • A social platform meeting UK Online Safety Act age assurance duties without collecting identity documents from teenagersnot Osano
  • A supermarket removing staff interventions at self-checkout for age-restricted purchasesnot Osano
  • A UK employer running digital right-to-work checks under the certified trust framework rather than inspecting passportsnot Osano
  • A gambling operator needing an age gate with high completion rates before the account funding stepnot Osano

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Yoti

  • Age estimation returns a probabilistic range rather than a verified date of birth, so it only works with a safety buffer above the legal threshold and cannot prove an exact age.
  • Estimation accuracy varies by demographic and reported error margins widen at the age bands that matter most for eighteen-year thresholds, which pushes borderline users into a document fallback you still have to pay for.
  • Pricing is not published, so buyers cannot compare the cost of an estimation check against a document check without going through sales.
  • Regulatory acceptance of facial estimation differs by jurisdiction, so a method that satisfies Ofcom may not satisfy a regulator elsewhere and multi-market platforms need more than one approach.
  • The reusable digital identity app depends on consumer adoption, which is meaningful in the UK and thin elsewhere, limiting the reusability benefit outside its home market.

Pricing, plan by plan

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Yoti

On request
  • Yoti Age and Identity Services$undefined/year
    • Per-check pricing quoted by volume and method
    • Age estimation, document verification and digital ID priced differently
    • Right to work and right to rent checks quoted separately

Which should you pick?

Choose Osano if

  • You need consent banner.
  • You want to start without paying.
  • You also want pre-consent tag blocking.
Osano review

Choose Yoti if

  • You need facial age estimation.
  • You work on Web, iOS, Android, API.
  • You also want reusable digital id.
Yoti review

Questions people ask

Is Osano or Yoti better?
Neither clearly leads. Osano starts at Free and Yoti at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Osano or Yoti?
Osano has a free tier; the other does not. Paid plans start at Free for Osano and On request for Yoti.
Does Osano or Yoti run on more platforms?
Osano runs on Web. Yoti runs on Web, iOS, Android, API.
Can I use Osano for free?
Yes. Osano has a free tier, so you can try it without paying. Yoti starts at On request.
What is Osano best used for?
Osano is most often used for a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region, a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability, a marketing team that needs google consent mode signals wired correctly so analytics and ads degrade rather than break when consent is refused, a company with a handful of brand domains wanting one consent record and one scanning schedule across all of them. Of those, a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region and a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability are not what Yoti is typically brought in for.
What can Osano do that Yoti cannot?
Osano covers Consent banner, Pre-consent tag blocking, Consent record, No fines guarantee. Yoti covers Facial age estimation, Reusable digital ID, Identity verification, UK right to work and rent.

Answered from the vendors’ own pages

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

Yoti: Does age estimation store my face?

The image is used to produce an estimate and then deleted rather than retained, which is the specific property that makes it usable for age assurance on minors.

Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

Yoti: Is it accepted for UK Online Safety Act compliance?

Facial age estimation is one of the methods regulators have accepted as highly effective age assurance. Confirm the current position with your own counsel for your content category.

Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

Yoti: Can it prove someone is exactly 21?

No. It gives a range. If you need a precise age you need a document or database check, which Yoti also sells.

Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

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