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Cybersecurity · head to head

Osano vs Rapid7 InsightVM

Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite
Rapid7 InsightVM logo

Rapid7 InsightVM

Cybersecurity

Vulnerability management at scale

From
$1.62/month
Rated
-
Full reviewWebsite

The short version

  • Only Osano has a free tier, so it costs nothing to try first.
  • Each has a real cost: Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.; Rapid7 InsightVM insightVM is now sold inside Exposure Command rather than as a standalone product
  • They diverge on capability: Osano covers Consent banner, Rapid7 InsightVM covers Asset discovery.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Osano and Rapid7 InsightVM actually diverge.

Attributes where Osano and Rapid7 InsightVM differ
AttributeOsanoRapid7 InsightVM
Starting priceFree$1.62/month
Pricing modelPer month by monthly website visitorsusage-based
Free tierYesNo
PlatformsWebWeb, Cloud, Api
FoundedUnknown2000

Identical on both: user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Osano

  • Consent banner
  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

Only in Rapid7 InsightVM

  • Asset discovery
  • Vulnerability scanning
  • Risk prioritization
  • Threat intelligence
  • Custom policies
  • Remediation tracking
  • Compliance reporting
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot Rapid7 InsightVM
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot Rapid7 InsightVM
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot Rapid7 InsightVM
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot Rapid7 InsightVM

Rapid7 InsightVM

  • Vulnerability management and risk assessmentnot Osano
  • Web application security scanningnot Osano
  • Cloud infrastructure security monitoringnot Osano

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Rapid7 InsightVM

  • InsightVM is now sold inside Exposure Command rather than as a standalone product
  • Rapid7 states pricing is not publicly listed and is provided by custom quote based on the customer's environment
  • Billing counts billable assets including devices, software, identities, cloud compute instances and applications, so the asset count grows faster than a device inventory suggests
  • Cloud security, compliance, infrastructure as code scanning and application security testing require the Ultimate package rather than Essentials
  • Volume discounts are described as commonly available for larger asset counts, so smaller buyers pay the higher unit rate

Pricing, plan by plan

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Rapid7 InsightVM

$1.62/month
  • InsightVM$1.62/month per asset
    • Vulnerability risk management
    • Unlimited user accounts
    • 24/7 technical support
  • InsightAppSec$175/month
    • Web application security
    • Per application pricing
    • Unlimited user accounts
  • InsightCloudsec$5775/month
    • Cloud security
    • Up to 500 instances
    • Unlimited user accounts

Which should you pick?

Choose Osano if

  • You need consent banner.
  • You want to start without paying.
  • You also want pre-consent tag blocking.
Osano review

Choose Rapid7 InsightVM if

  • You need asset discovery.
  • You work on Web, Cloud, Api.
  • You also want vulnerability scanning.
Rapid7 InsightVM review

Questions people ask

Is Osano or Rapid7 InsightVM better?
Neither clearly leads. Osano starts at Free and Rapid7 InsightVM at $1.62/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Osano or Rapid7 InsightVM?
Osano has a free tier; the other does not. Paid plans start at Free for Osano and $1.62/month for Rapid7 InsightVM.
Does Osano or Rapid7 InsightVM run on more platforms?
Osano runs on Web. Rapid7 InsightVM runs on Web, Cloud, Api.
Can I use Osano for free?
Yes. Osano has a free tier, so you can try it without paying. Rapid7 InsightVM starts at $1.62/month.
What is Osano best used for?
Osano is most often used for a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region, a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability, a marketing team that needs google consent mode signals wired correctly so analytics and ads degrade rather than break when consent is refused, a company with a handful of brand domains wanting one consent record and one scanning schedule across all of them. Of those, a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region and a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability are not what Rapid7 InsightVM is typically brought in for.
What can Osano do that Rapid7 InsightVM cannot?
Osano covers Consent banner, Pre-consent tag blocking, Consent record, No fines guarantee. Rapid7 InsightVM covers Asset discovery, Vulnerability scanning, Risk prioritization, Threat intelligence.

Answered from the vendors’ own pages

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

Rapid7 InsightVM: What is the starting price for Rapid7 InsightVM?

InsightVM starts at $1.62 per month per asset, with example pricing provided for 500-asset deployments.

Source
Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

Rapid7 InsightVM: How much does InsightAppSec cost?

InsightAppSec starts at $175 per month per application for web application security scanning.

Source
Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

Rapid7 InsightVM: What does InsightCloudsec cover?

InsightCloudsec starts at $5,775 per month for cloud security monitoring of up to 500 instances.

Source
Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

Rapid7 InsightVM: Do Rapid7 products include unlimited user accounts?

Yes, all Rapid7 products include unlimited user accounts, 24/7 technical support, single sign-on, and customer-success team access.

Source
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