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SEO · head to head

Botify vs OnCrawl

Botify logo

Botify

SEO

Enterprise technical SEO platform that also renders pages for search bots when engineering cannot

From
On request
Rated
-
Full reviewWebsite
OnCrawl logo

OnCrawl

SEO

Technical SEO crawler that joins crawl data with server log files

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Botify pricing scales with URLs analysed, so faceted navigation and parameter combinations inflate the bill for pages you would rather delete than monitor.; OnCrawl no pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • They diverge on capability: Botify covers Site crawler, OnCrawl covers Log file analysis.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Botify and OnCrawl actually diverge.

Attributes where Botify and OnCrawl differ
AttributeBotifyOnCrawl
PlatformsWeb, REST APIWeb

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Botify

  • Site crawler
  • Log analyser
  • Botify Analytics
  • PageWorkers
  • SpeedWorkers
  • Segmentation

Only in OnCrawl

  • Log file analysis
  • Crawl and log cross-analysis
  • Structured data and Core Web Vitals checks
  • Data Explorer
  • Google Search Console integration
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Botify

  • A marketplace with millions of URLs where crawl budget rather than content quality is the indexing constraintnot OnCrawl
  • A JavaScript-rendered site that needs crawlable HTML before an engineering rebuild is possiblenot OnCrawl
  • Proving to an engineering team with log evidence which page types search engines actually requestnot OnCrawl
  • Shipping title, metadata and internal linking changes without waiting for a release trainnot OnCrawl

OnCrawl

  • A large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value URLsnot Botify
  • A technical SEO team that needs server log data joined to crawl data, not just a crawl report on its ownnot Botify
  • An enterprise site comparing crawl-plus-log platforms against Botify or Lumar before committing to a multi-year contractnot Botify
  • A team wanting custom segmentation of crawl and log data without writing SQL against a raw exportnot Botify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Botify

  • Pricing scales with URLs analysed, so faceted navigation and parameter combinations inflate the bill for pages you would rather delete than monitor.
  • Log analysis requires the infrastructure team to deliver server logs in a usable form, which is often the slowest part of onboarding and is outside the SEO team control.
  • PageWorkers and SpeedWorkers place a vendor in the request path for search crawlers, which needs platform and security sign-off and adds a dependency to your serving architecture.
  • There is no keyword research or backlink tooling, so a second subscription remains necessary and the total cost of the SEO stack goes up rather than down.
  • Below roughly a hundred thousand URLs the analysis rarely justifies the enterprise price, and a desktop crawler answers the same questions.

OnCrawl

  • No pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • Log file analysis requires the customer to actually supply raw server logs, which many marketing teams cannot get from their infrastructure team without a separate internal project.
  • It is a smaller company than Botify, so enterprise buyers evaluating vendor stability and roadmap longevity weigh that against the lower likely price.
  • The interface and terminology assume a working knowledge of crawl budget and log analysis concepts, so it is a poor fit for a generalist marketer without technical SEO background.
  • Data retention periods are tied to plan tier, so historical trend analysis beyond the contracted retention window is not available without upgrading before the data would otherwise be purged.

Pricing, plan by plan

Botify

On request
  • Botify$undefined/year
    • Priced by the number of URLs crawled and analysed
    • Log analysis, PageWorkers and SpeedWorkers licensed as separate modules
    • Annual enterprise contract

OnCrawl

On request
  • OnCrawl$undefined/month
    • Priced by monthly crawl volume, log line volume and data retention
    • Small-site, mid-market and enterprise tiers, all quote-based
    • Free trial available on request

Which should you pick?

Choose Botify if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want log analyser.
Botify review

Choose OnCrawl if

  • You need log file analysis.
  • You also want crawl and log cross-analysis.
OnCrawl review

Questions people ask

Is Botify or OnCrawl better?
Neither clearly leads. Botify starts at On request and OnCrawl at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Botify or OnCrawl?
Botify starts at On request and OnCrawl at On request.
Does Botify or OnCrawl run on more platforms?
Botify runs on Web, REST API. OnCrawl runs on Web.
What is Botify best used for?
Botify is most often used for a marketplace with millions of urls where crawl budget rather than content quality is the indexing constraint, a javascript-rendered site that needs crawlable html before an engineering rebuild is possible, proving to an engineering team with log evidence which page types search engines actually request, shipping title, metadata and internal linking changes without waiting for a release train. Of those, a marketplace with millions of urls where crawl budget rather than content quality is the indexing constraint and a javascript-rendered site that needs crawlable html before an engineering rebuild is possible are not what OnCrawl is typically brought in for.
What can Botify do that OnCrawl cannot?
Botify covers Site crawler, Log analyser, Botify Analytics, PageWorkers. OnCrawl covers Log file analysis, Crawl and log cross-analysis, Structured data and Core Web Vitals checks, Data Explorer.

Answered from the vendors’ own pages

Botify: Is it worth it for a site with 50,000 URLs?

Usually not. Crawl budget analysis and log processing earn their price on very large sites; smaller sites get most of the value from a desktop crawler.

OnCrawl: Do I need to provide my own server logs?

Yes, log file analysis is only available if you can export raw access logs from your web server or CDN; without them OnCrawl functions as a crawler only.

Botify: Does SpeedWorkers count as cloaking?

It serves prerendered versions of the same content to crawlers, which is the accepted dynamic rendering pattern, but it is a decision to review with your platform team.

OnCrawl: How much does OnCrawl cost?

It is not published. Pricing is quoted based on crawl volume, log volume and retention period; get a quote before comparing it to Botify or Lumar.

Botify: Do we still need Ahrefs or Semrush?

Yes. Botify covers technical and crawl analysis, not keyword research or backlink discovery.

OnCrawl: Is this suitable for a small business site?

Generally not economically; the log analysis capability that justifies the cost only pays off once a site is large enough that Google is not crawling every page anyway.

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