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Technology · head to head

Okta vs Tray.io

Okta logo

Okta

Technology

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite
Tray.io logo

Tray.io

Automation Integration

The intelligent integration platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Okta requires $1,500 annual minimum contract; Tray.io now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote
  • They diverge on capability: Okta covers Single sign-on (SSO), Tray.io covers Low-code workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Okta and Tray.io actually diverge.

Attributes where Okta and Tray.io differ
AttributeOktaTray.io
Pricing modelUnknownsubscription
PlatformsWeb, SaaSWeb, Api
CategoryTechnologyAutomation Integration
Founded20092015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Only in Tray.io

  • Low-code workflow builder
  • API integrations
  • Webhooks
  • Conditional logic
  • Error handling
  • Rate limiting
  • Data transformation
  • Authentication

Both cover

  • Salesforce
  • Slack
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Okta

  • Employee SSOnot Tray.io
  • Customer identitynot Tray.io
  • B2B integrationnot Tray.io
  • Zero Trust securitynot Tray.io
  • Compliancenot Tray.io

Tray.io

  • Workflow Automationnot Okta
  • Data Integrationnot Okta
  • Process Automationnot Okta
  • App Integrationnot Okta
  • API Connectivitynot Okta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Tray.io

  • Now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote

Pricing, plan by plan

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$undefined/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Tray.io

Free
  • Starter$50/month
    • 20 workflows
    • 50 integrations
    • Community support
  • Professional$150/month
    • Unlimited workflows
    • 500+ integrations
    • Email support
  • Enterprise$500/month
    • Custom workflows
    • Dedicated support
    • Advanced security

Which should you pick?

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Choose Tray.io if

  • You need low-code workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want api integrations.
Tray.io review

Questions people ask

Is Okta or Tray.io better?
Neither clearly leads. Okta starts at Free and Tray.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Okta or Tray.io?
Okta starts at Free and Tray.io at Free.
Does Okta or Tray.io run on more platforms?
Okta runs on Web, SaaS. Tray.io runs on Web, Api.
Can I use Okta for free?
Both have a free tier, so you can try either at no cost before committing.
What is Okta best used for?
Okta is most often used for employee sso, customer identity, b2b integration, zero trust security. Of those, employee sso and customer identity are not what Tray.io is typically brought in for.
What can Okta do that Tray.io cannot?
Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Tray.io covers Low-code workflow builder, API integrations, Webhooks, Conditional logic. Both handle Salesforce, Slack, SOC2.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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