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Developer Tools · head to head

Octopus Deploy vs Userpilot

Octopus Deploy logo

Octopus Deploy

Developer Tools

Continuous delivery and runbook automation for releases

From
Free
Free plan
Yes
Full reviewWebsite
Userpilot logo

Userpilot

Technology

Product analytics and in-app onboarding platform.

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Octopus Deploy free tier caps at 10 projects, 10 tenants, 10 machines, 10 users, 5 concurrent tasks and 1 space; Userpilot starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Octopus Deploy and Userpilot actually diverge.

Attributes where Octopus Deploy and Userpilot differ
AttributeOctopus DeployUserpilot
PlatformsWebWeb, iOS, Android, API
CategoryDeveloper ToolsTechnology

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Octopus Deploy

  • Automating software deployments across development, testing, productionnot Userpilot
  • Automating emergency tasks like website failover and incident responsenot Userpilot
  • Managing multi-tenant deployments without duplicating configurationnot Userpilot
  • Tracking DORA metrics and enforcing deployment approval gatesnot Userpilot

Userpilot

  • SaaS companies optimising user onboarding and activationnot Octopus Deploy
  • Product teams collecting user feedback and identifying churn drivers via session replaynot Octopus Deploy
  • Customer success teams using in-app guides and contextual helpnot Octopus Deploy
  • Growth teams orchestrating multi-channel campaigns across email and in-appnot Octopus Deploy
  • Product managers measuring adoption and engagement across user cohortsnot Octopus Deploy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Octopus Deploy

  • Free tier caps at 10 projects, 10 tenants, 10 machines, 10 users, 5 concurrent tasks and 1 space
  • Annual billing is the only option for both Octopus Cloud and Octopus Server; there is no monthly plan
  • Professional cloud tier is $4,330 per year and Enterprise cloud is $24,600 per year, with tenants and machines sold as add-ons beyond the free allotment

Userpilot

  • Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
  • Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
  • Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
  • Enterprise pricing not published; custom negotiations required for large-scale deployments

Pricing, plan by plan

Octopus Deploy

Free
  • FreeFree
    • 10 projects
    • 10 tenants
    • 10 machines
  • Professional (Cloud)$4330/year
    • Up to 100 projects
    • Unlimited spaces and users
    • Tenants and machines available as add-ons
  • Professional (Server)$2080/year
    • Up to 100 projects
    • Unlimited spaces and users
    • Tenants and machines available as add-ons
  • Enterprise (Cloud)$24600/year
    • 100+ projects supported
    • Unlimited spaces and users
    • 20 concurrent tasks

Userpilot

Free
  • Starter$299/month
    • Up to 2,000 monthly active users
    • In-app engagement
    • User segmentation
  • Growth$849/month (marked 'Most Popular')
    • 2,000 to 100,000 monthly active users
    • All Starter features
    • Advanced product analytics
  • Enterprise$undefined/variable
    • Custom monthly active user levels
    • All Growth features
    • Premium integrations

Which should you pick?

Choose Octopus Deploy if

  • You want to start without paying.
Octopus Deploy review

Choose Userpilot if

  • You want to start without paying.
  • You work on Web, iOS, Android, API.
Userpilot review

Questions people ask

Is Octopus Deploy or Userpilot better?
Neither clearly leads. Octopus Deploy starts at Free and Userpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Octopus Deploy or Userpilot?
Octopus Deploy starts at Free and Userpilot at Free.
Does Octopus Deploy or Userpilot run on more platforms?
Octopus Deploy runs on Web. Userpilot runs on Web, iOS, Android, API.
Can I use Octopus Deploy for free?
Both have a free tier, so you can try either at no cost before committing.
What is Octopus Deploy best used for?
Octopus Deploy is most often used for automating software deployments across development, testing, production, automating emergency tasks like website failover and incident response, managing multi-tenant deployments without duplicating configuration, tracking dora metrics and enforcing deployment approval gates. Of those, automating software deployments across development, testing, production and automating emergency tasks like website failover and incident response are not what Userpilot is typically brought in for.

Answered from the vendors’ own pages

Octopus Deploy: How much does Octopus Deploy cost?

Octopus Deploy offers a free tier at $0/year with limits on projects (10), users (10), and tenants (10). Professional plans start at $2,080/year for self-hosted or $4,330/year for cloud hosting.

Source
Userpilot: What is included in the free trial?

Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.

Source
Octopus Deploy: What does the free Octopus Deploy tier include?

The free tier includes 10 projects, 10 tenants, 10 machines, 10 users, 5 concurrent tasks, 1TB file storage, 100GB database storage, and community support only.

Source
Userpilot: Does Userpilot include session replay?

Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.

Source
Octopus Deploy: Can I try Octopus Deploy for free before purchasing?

Yes, a free tier is available with unlimited duration but capped usage, plus a 30-day free trial with full Enterprise features is offered to evaluate the platform.

Source
Userpilot: What integrations does Userpilot support?

Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.

Source
Octopus Deploy: What are the Enterprise pricing differences between Cloud and Server hosting?

Enterprise Cloud hosting costs $24,600/year and includes 20 concurrent tasks and 24/7 support. Enterprise Server self-hosted costs $15,600/year with flexible concurrent task configuration and 24/7 support.

Source
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