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Marketing · head to head

Madgicx vs Octoboard

Madgicx logo

Madgicx

Marketing

AI ad management and analytics platform for Meta, Google, and TikTok advertising

From
$49/month
Rated
-
Full reviewWebsite
Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Madgicx core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.; Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • They diverge on capability: Madgicx covers AI automation rules, Octoboard covers White-label client portal.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Madgicx and Octoboard actually diverge.

Attributes where Madgicx and Octoboard differ
AttributeMadgicxOctoboard
Starting price$49/month€25/month
Pricing modelusage-basedPer month by connected client count

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Madgicx

  • AI automation rules
  • Cross-channel reporting
  • Server-to-server tracking
  • One-Click Reports
  • Audience and targeting tools

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

What people use each for

The jobs each tool is most often brought in to do.

Madgicx

  • E-commerce brands automating Meta and Google ad budgetsnot Octoboard
  • Agencies needing unified reporting across multiple ad channelsnot Octoboard
  • Improving conversion attribution after iOS tracking changesnot Octoboard
  • Building shareable client-facing ad performance dashboardsnot Octoboard

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Madgicx
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot Madgicx
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Madgicx
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Madgicx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Madgicx

  • Core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
  • Server-to-server tracking and enhanced attribution are gated behind a separate $49/month Tracking Pro add-on rather than included by default.
  • The free trial is limited to 7 days, shorter than the 14-day trials common among competing ad platforms.

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Pricing, plan by plan

Madgicx

$49/month
  • Madgicx Pro Complete with AI$undefined/month
    • Pricing scales with monthly ad spend
    • Automation, targeting, analytics, ad management
    • Up to 5 dashboards
  • Tracking Pro Add-On$49/month
    • Advanced tracking and attribution
    • Server-to-server tracking
    • Enhanced conversions with Facebook Click ID support

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

Which should you pick?

Choose Madgicx if

  • You need ai automation rules.
  • You work on web.
  • You also want cross-channel reporting.
Madgicx review

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Questions people ask

Is Madgicx or Octoboard better?
Neither clearly leads. Madgicx starts at $49/month and Octoboard at €25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Madgicx or Octoboard?
Madgicx starts at $49/month and Octoboard at €25/month.
Does Madgicx or Octoboard run on more platforms?
Madgicx runs on web. Octoboard runs on Web.
What is Madgicx best used for?
Madgicx is most often used for e-commerce brands automating meta and google ad budgets, agencies needing unified reporting across multiple ad channels, improving conversion attribution after ios tracking changes, building shareable client-facing ad performance dashboards. Of those, e-commerce brands automating meta and google ad budgets and agencies needing unified reporting across multiple ad channels are not what Octoboard is typically brought in for.
What can Madgicx do that Octoboard cannot?
Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports. Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics.

Answered from the vendors’ own pages

Madgicx: How is Madgicx priced?

The core plan's price scales with a business's monthly ad spend rather than a flat fee, with monthly, quarterly, or annual billing options.

Source
Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

Madgicx: Is there a free trial?

Madgicx offers a 7-day free trial with no credit card required, including access to all features and up to 5 report dashboards.

Source
Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Madgicx: What does Madgicx integrate with?

One-Click Reports pull data from Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok across unlimited ad accounts.

Source
Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Madgicx: Can I cancel the trial anytime?

The free trial can be cancelled anytime with no penalties mentioned on the pricing page.

Source
Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

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