Insurance · head to head
NowCerts vs Shift Technology

NowCerts
Insurance
Agency management system for independent insurance agencies, now sold as Momentum AMP
- From
- $99/month
- Rated
- -

Shift Technology
Insurance
AI-native fraud detection for insurance
- From
- On request
- Rated
- -
The short version
- Each has a real cost: NowCerts the product was renamed to Momentum AMP in November 2024, so review sites, integration lists and consultant recommendations that still say NowCerts describe a product now sold under a different brand with a different strategy, and buyers checking references need to be sure which era they are hearing about.; Shift Technology pricing not published on vendor website, requires demo request and quotation
- They diverge on capability: NowCerts covers Policy and client management, Shift Technology covers Fraud detection.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which NowCerts and Shift Technology actually diverge.
| Attribute | NowCerts | Shift Technology |
|---|---|---|
| Starting price | $99/month | On request |
| Pricing model | Per month by seat band | subscription |
| Platforms | Web, iOS, Android | Web, Api |
| Founded | Unknown | 2014 |
Identical on both: free tier (No), user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in NowCerts
- Policy and client management
- ACORD forms and certificates
- Commission reconciliation
- Insured self-service portal
- Carrier download
- Momentum Automation Center
- Momentum Rate
Only in Shift Technology
- Fraud detection
- Claims automation
- Document intelligence
- Network analysis
- Real-time scoring
- Investigation workbench
- Predictive analytics
- Machine learning models
What people use each for
The jobs each tool is most often brought in to do.
NowCerts
- A five-person personal lines agency leaving spreadsheets and shared drives that needs certificates and ID cards issued without rekeying datanot Shift Technology
- An agency being repriced off Applied Epic or AMS360 that wants comparable core servicing at roughly a third of the seat costnot Shift Technology
- A commercial lines agency that issues certificates of insurance constantly and wants insureds pulling their own rather than emailing the account managernot Shift Technology
- A newly formed agency that wants an AMS, a comparative rater and lead generation from one vendor rather than stitching three contracts togethernot Shift Technology
Shift Technology
- Fraud detectionnot NowCerts
- Claims automationnot NowCerts
- SIU operationsnot NowCerts
- Subrogationnot NowCerts
- Underwriting risknot NowCerts
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
NowCerts
- The product was renamed to Momentum AMP in November 2024, so review sites, integration lists and consultant recommendations that still say NowCerts describe a product now sold under a different brand with a different strategy, and buyers checking references need to be sure which era they are hearing about.
- Accounting is functional but shallow next to AMS360, so agencies that run trust accounting or need detailed general ledger treatment usually keep a separate accounting package and reconcile manually.
- Commercial lines handling, particularly complex schedules and multi-location risks, is weaker than Applied Epic, which is why larger commercial agencies routinely reject it after a proof of concept.
- Real onboarding is a paid add-on: professional services run 1,950 dollars a month for a split resource or 2,950 for a dedicated one, plus a 900 dollar onboarding fee, so the headline 99 dollar plan is not the true first-year cost for an agency migrating data.
- The platform is now stacking separately priced modules, with the automation centre, rating and voice each carrying their own monthly fee, and an agency that wants all of them ends up paying several times the advertised AMS price.
Shift Technology
- Pricing not published on vendor website, requires demo request and quotation
- No self-service onboarding; dedicated sales consultation mandatory
- Solution requires on-premises deployment or custom SaaS configuration
Pricing, plan by plan
NowCerts
$99/month- Essentials$99/month
- 1 user included
- Additional seats 45 USD each
- Client and policy management
- Professional$169/month
- 2 users included
- Sales pipeline
- Renewal centre
- Business$349/month
- 5 users included
- Billing and accounting
- Commission reconciliation
- Enterprise$undefined/month
- 50 or more users
- Quoted
- Additional seats 45 USD each
Shift Technology
On request- Fraud Detection$undefined/year
- Claims fraud detection
- Network analysis
- Real-time scoring
- Claims Automation$undefined/year
- Document analysis
- Automated extraction
- Workflow automation
- Enterprise Suite$undefined/year
- All modules
- Custom models
- Global deployment
Which should you pick?
Choose NowCerts if
- You need policy and client management.
- You work on Web, iOS, Android.
- You also want acord forms and certificates.
Choose Shift Technology if
- You need fraud detection.
- You work on Web, Api.
- You also want claims automation.
Questions people ask
- Is NowCerts or Shift Technology better?
- Neither clearly leads. NowCerts starts at $99/month and Shift Technology at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, NowCerts or Shift Technology?
- NowCerts starts at $99/month and Shift Technology at On request.
- Does NowCerts or Shift Technology run on more platforms?
- NowCerts runs on Web, iOS, Android. Shift Technology runs on Web, Api.
- What is NowCerts best used for?
- NowCerts is most often used for a five-person personal lines agency leaving spreadsheets and shared drives that needs certificates and id cards issued without rekeying data, an agency being repriced off applied epic or ams360 that wants comparable core servicing at roughly a third of the seat cost, a commercial lines agency that issues certificates of insurance constantly and wants insureds pulling their own rather than emailing the account manager, a newly formed agency that wants an ams, a comparative rater and lead generation from one vendor rather than stitching three contracts together. Of those, a five-person personal lines agency leaving spreadsheets and shared drives that needs certificates and id cards issued without rekeying data and an agency being repriced off applied epic or ams360 that wants comparable core servicing at roughly a third of the seat cost are not what Shift Technology is typically brought in for.
- What can NowCerts do that Shift Technology cannot?
- NowCerts covers Policy and client management, ACORD forms and certificates, Commission reconciliation, Insured self-service portal. Shift Technology covers Fraud detection, Claims automation, Document intelligence, Network analysis.
Answered from the vendors’ own pages
NowCerts: Is NowCerts still sold?
Yes, but under a different name. NowCerts Inc. rebranded to Momentum in November 2024 and the agency management system is now sold as Momentum AMP. Contract with Momentum, not NowCerts.
Shift Technology: How much does Shift Technology cost?
Shift Technology does not publish pricing on its website. The vendor requires a demo request and direct sales contact for custom quotations tailored to deployment scope and use cases. Pricing is quote-based and depends on specific implementation needs.
SourceNowCerts: What does it actually cost for a five-person agency?
349 US dollars a month on the Business plan covers five users. Add roughly 100 to 300 a month if you want the rating engine, and a one-off 900 dollar onboarding fee.
Shift Technology: What is Shift Technology's licensing model?
Shift Technology operates on a custom licensing model rather than standardized tiers. Pricing and licensing are determined through consultation with the vendor based on the number of users, data volume, and specific insurance processes being automated.
SourceNowCerts: Does it do carrier download?
Yes, through the industry download infrastructure, but carrier coverage is narrower than Applied or Vertafore systems, so confirm your specific carriers before signing.
NowCerts: Can it replace Applied Epic?
For small personal lines and light commercial agencies, generally yes. For agencies with heavy commercial schedules or trust accounting requirements, generally no.
Related pages
More on Shift Technology
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