Softwr

Customer Success · head to head

Natero vs Akita

N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Akita starts at $49 a month with no free tier, only a 14 day trial
  • They diverge on capability: Natero covers Predictive health scores, Akita covers Health scores.

Where they differ

Only the attributes on which Natero and Akita actually diverge.

Attributes where Natero and Akita differ
AttributeNateroAkita
Starting price$800/month$160/month
Founded20122018

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack
  • Zendesk

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • HubSpot
  • Intercom
  • Stripe

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Successnot Akita
  • Predictive Analyticsnot Akita
  • Machine Learningnot Akita

Akita

  • Centralising customer data and product activity for a customer success teamnot Natero
  • Building health scores to flag at-risk accountsnot Natero
  • Segmenting customers and triggering automated playbooksnot Natero
  • Identifying expansion revenue opportunitiesnot Natero
  • Task and workflow management for CSMsnot Natero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Questions people ask

Is Natero or Akita better?
Neither clearly leads. Natero starts at $800/month and Akita at $160/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or Akita?
Natero starts at $800/month and Akita at $160/month.
Does Natero or Akita run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what Akita is typically brought in for.
What can Natero do that Akita cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Both handle Salesforce, Web support.
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