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Business Intelligence · head to head

Mode vs Snowplow

Mode logo

Mode

Business Intelligence

Collaborative analytics for data teams

From
Free
Rated
-
Full reviewWebsite
Snowplow logo

Snowplow

Business Intelligence

Behavioural data pipeline you run in your own cloud, relicensed away from Apache 2.0 in 2024

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mode has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mode free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets; Snowplow the core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • They diverge on capability: Mode covers SQL Editor, Snowplow covers Own-cloud deployment.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mode and Snowplow actually diverge.

Attributes where Mode and Snowplow differ
AttributeModeSnowplow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebLinux, Web, Docker
Founded2013Unknown

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mode

  • SQL Editor
  • Python/R Notebooks
  • Interactive Reports
  • Version Control
  • Scheduling
  • Snowflake
  • Redshift
  • BigQuery

Only in Snowplow

  • Own-cloud deployment
  • Schema enforcement
  • Warehouse loading
  • Enrichment
  • Trackers
  • Streaming output
  • Data models
  • Snowplow BDP

What people use each for

The jobs each tool is most often brought in to do.

Mode

  • Self-service analyticsnot Snowplow
  • Data explorationnot Snowplow
  • Ad-hoc reportingnot Snowplow
  • Collaborative analysisnot Snowplow
  • Embedded analyticsnot Snowplow

Snowplow

  • A data team that needs full-fidelity event data in its own warehouse to build attribution or machine learning features rather than to populate dashboardsnot Mode
  • A regulated business that cannot send behavioural data to a third-party analytics vendor and must keep collection inside its own cloud accountnot Mode
  • A product organisation tired of silently malformed events, which wants a schema contract enforced at collection timenot Mode
  • A company modelling customer behaviour across web, mobile and server events that needs them in one consistent structurenot Mode

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mode

  • Free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
  • Requires SQL knowledge for most analysis tasks, creating dependency on technical resources
  • Paid plan pricing not publicly listed; requires sales consultation
  • Recently acquired by ThoughtSpot in 2026, creating product direction uncertainty
  • Limited customization options for visual aspects and embedded analytics

Snowplow

  • The core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • You run the pipeline in your own cloud, which means the infrastructure bill, the on-call rota and the upgrade work are yours, and at high event volume that operational cost frequently exceeds what a hosted product would have charged.
  • Schema enforcement is the main benefit and the main friction, because every new event requires a schema to be authored and versioned, and teams without discipline around that end up blocked on their own governance process.
  • There is no analysis layer: Snowplow delivers data to your warehouse and nothing else, so you still need modelling, a BI tool and the people to run them before anyone sees a number.
  • The licence change fractured the community, spawning an Apache 2.0 fork, which means community contributions and third-party tooling are now split across two codebases with uncertain long-term maintenance.

Pricing, plan by plan

Mode

Free
  • FreeFree
    • SQL Editor
    • Python/R Notebooks
    • Basic Charts
  • Business$65/month
    • Advanced Visualizations
    • Collaboration
    • Integrations

Snowplow

On request
  • Snowplow BDP$undefined/year
    • Commercial pricing quoted by event volume and deployment
    • Core pipeline components under the Snowplow Limited Use Licence Agreement, not Apache 2.0
    • Trackers, analytics SDKs and Iglu SDKs remain Apache 2.0

Which should you pick?

Choose Mode if

  • You need sql editor.
  • You want to start without paying.
  • You also want python/r notebooks.
Mode review

Choose Snowplow if

  • You need own-cloud deployment.
  • You work on Linux, Web, Docker.
  • You also want schema enforcement.
Snowplow review

Questions people ask

Is Mode or Snowplow better?
Neither clearly leads. Mode starts at Free and Snowplow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mode or Snowplow?
Mode has a free tier; the other does not. Paid plans start at Free for Mode and On request for Snowplow.
Does Mode or Snowplow run on more platforms?
Mode runs on Web. Snowplow runs on Linux, Web, Docker.
Can I use Mode for free?
Yes. Mode has a free tier, so you can try it without paying. Snowplow starts at On request.
What is Mode best used for?
Mode is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Snowplow is typically brought in for.
What can Mode do that Snowplow cannot?
Mode covers SQL Editor, Python/R Notebooks, Interactive Reports, Version Control. Snowplow covers Own-cloud deployment, Schema enforcement, Warehouse loading, Enrichment.

Answered from the vendors’ own pages

Mode: What languages does Mode support for analysis?

Mode notebooks support SQL, Python (3.11 with pandas, NumPy, scikit-learn, matplotlib), and R (4.2.0 with ggplot2, dplyr, tidyr). Both Python and R allow additional library installation at runtime.

Source
Snowplow: Is Snowplow still open source?

Not in the permissive sense. On 8 January 2024 the core pipeline moved from Apache 2.0 to the Snowplow Limited Use Licence Agreement, with version 1.1 following in December 2024, alongside a community licence based on the Confluent Community Licence. Trackers and analytics SDKs remain Apache 2.0.

Mode: Can I integrate Mode notebook results into reports?

Yes. Mode allows adding notebook cell results directly to reports, with synchronized scheduling so reports re-run to keep data current.

Source
Snowplow: Can we still run it for free in production?

Free use of the relicensed core components is materially constrained and commercial use generally requires an agreement. Read the current licence text against your intended use rather than relying on older documentation.

Mode: Does Mode support collaborative analysis?

Yes. Mode notebooks provide moveable code blocks and markdown cells enabling exploratory analysis and team collaboration on data queries and visualizations.

Source
Snowplow: Is there an Apache 2.0 alternative?

Yes, a fork called OpenSnowcat was created in response to the relicensing and continues under Apache 2.0.

Snowplow: What does Snowplow BDP cost?

Not published. It is quoted by event volume and deployment, and your own cloud infrastructure costs are separate and additional.

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