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Technology · head to head

Mixpanel vs Yellowfin

Mixpanel logo

Mixpanel

Technology

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
Yellowfin logo

Yellowfin

Business Intelligence

Action-based business intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Yellowfin the pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form
  • They diverge on capability: Mixpanel covers Event analytics, Yellowfin covers Automated Analysis.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mixpanel and Yellowfin actually diverge.

Attributes where Mixpanel and Yellowfin differ
AttributeMixpanelYellowfin
Starting priceFree$50/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Mobile, APIsWeb, Mobile, Embedded
CategoryTechnologyBusiness Intelligence
Founded20092003

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Only in Yellowfin

  • Automated Analysis
  • Data Stories
  • Collaboration
  • Signals
  • Embedded Analytics
  • SQL Server
  • Oracle
  • MySQL

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot Yellowfin
  • Product optimizationnot Yellowfin
  • Conversion trackingnot Yellowfin
  • Retention improvementnot Yellowfin
  • Feature adoptionnot Yellowfin

Yellowfin

  • Embedding white-labelled dashboards and analytics into a software productnot Mixpanel
  • Enterprise reporting with automated business monitoring and alertingnot Mixpanel
  • Data storytelling and guided natural language querying for business usersnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Yellowfin

  • The pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form
  • One of the three embedded models is a revenue share, so Yellowfin takes a cut of the revenue your analytics module earns
  • Another model prices by server core, so scaling deployment hardware raises the licence cost independently of users
  • Getting a quote requires submitting a form with a marketing consent checkbox and a user-count band rather than seeing a rate card

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Yellowfin

$50/month
  • Team$50/month
    • Dashboards
    • Stories
    • Collaboration
  • EnterpriseFree
    • Advanced Features
    • Embedding
    • Custom SLA

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose Yellowfin if

  • You need automated analysis.
  • You work on Web, Mobile, Embedded.
  • You also want data stories.
Yellowfin review

Questions people ask

Is Mixpanel or Yellowfin better?
Neither clearly leads. Mixpanel starts at Free and Yellowfin at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or Yellowfin?
Mixpanel has a free tier; the other does not. Paid plans start at Free for Mixpanel and $50/month for Yellowfin.
Does Mixpanel or Yellowfin run on more platforms?
Mixpanel runs on Web, Mobile, APIs. Yellowfin runs on Web, Mobile, Embedded.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. Yellowfin starts at $50/month.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Yellowfin is typically brought in for.
What can Mixpanel do that Yellowfin cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Yellowfin covers Automated Analysis, Data Stories, Collaboration, Signals. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Yellowfin: What pricing models does Yellowfin offer?

Yellowfin offers three flexible models for embedded analytics: Aligned Utility Model (price per unit), Revenue Share Model (based on analytics revenue value), and Server Core (fixed price based on server deployment).

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Yellowfin: Is Yellowfin pricing predictable and scalable?

Yes, Yellowfin pricing is simple, predictable and scalable with no hidden costs or surprises.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Yellowfin: Are there limits on user access or development environments?

No limitations exist on access to functionality across users. There are also no limits on dev and test licenses, ensuring DevOps is covered.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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