Softwr

Technology · head to head

Mixpanel vs UserGuiding

Mixpanel logo

Mixpanel

Technology

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • They diverge on capability: Mixpanel covers Event analytics, UserGuiding covers No-code flow builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mixpanel and UserGuiding actually diverge.

Attributes where Mixpanel and UserGuiding differ
AttributeMixpanelUserGuiding
Pricing modelUnknownPer month by monthly active users
PlatformsWeb, Mobile, APIsWeb, Chrome extension
CategoryTechnologyCustomer Success
Founded2009Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Only in UserGuiding

  • No-code flow builder
  • Onboarding checklists
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot UserGuiding
  • Product optimizationnot UserGuiding
  • Conversion trackingnot UserGuiding
  • Retention improvementnot UserGuiding
  • Feature adoptionnot UserGuiding

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot Mixpanel
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot Mixpanel
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot Mixpanel
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want onboarding checklists.
UserGuiding review

Questions people ask

Is Mixpanel or UserGuiding better?
Neither clearly leads. Mixpanel starts at Free and UserGuiding at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or UserGuiding?
Mixpanel starts at Free and UserGuiding at Free.
Does Mixpanel or UserGuiding run on more platforms?
Mixpanel runs on Web, Mobile, APIs. UserGuiding runs on Web, Chrome extension.
Can I use Mixpanel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what UserGuiding is typically brought in for.
What can Mixpanel do that UserGuiding cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. UserGuiding covers No-code flow builder, Onboarding checklists, Resource centre, In-app surveys and NPS.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

Share

Related pages

More on Mixpanel

More on UserGuiding

Keep looking

Other head to heads