Cybersecurity · head to head
DTiQ vs Milestone XProtect

DTiQ
Cybersecurity
Managed video loss prevention with human auditors for restaurants, convenience stores and retail
- From
- On request
- Rated
- -

Milestone XProtect
Cybersecurity
Open platform video management software with perpetual per-device licences
- From
- Free
- Rated
- -
The short version
- Only Milestone XProtect has a free tier, so it costs nothing to try first.
- Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; Milestone XProtect care Plus is presented as optional but is not in practice: without it, perpetual licences stop receiving version upgrades and eventually you cannot add a current camera because your frozen version does not support it.
- They diverge on capability: DTiQ covers SmartAudit, Milestone XProtect covers Open device support.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which DTiQ and Milestone XProtect actually diverge.
| Attribute | DTiQ | Milestone XProtect |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | quote | One-time purchase per device licence, plus annual Care Plus |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android | Windows, Web, iOS, Android |
Identical on both: user rating (Not yet rated), category (Cybersecurity).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in DTiQ
- SmartAudit
- POS transaction linking
- 360iQ platform
- Exception alerting
- Drive-through timing
- Food safety and compliance checks
- Managed installation
Only in Milestone XProtect
- Open device support
- Perpetual device licences
- Federated architecture
- Failover recording
- Evidence export
- Smart Map
- Integration platform
- Video summarisation
What people use each for
The jobs each tool is most often brought in to do.
DTiQ
- A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot Milestone XProtect
- A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot Milestone XProtect
- An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot Milestone XProtect
- A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot Milestone XProtect
Milestone XProtect
- A city or transport operator running tens of thousands of cameras across federated sitesnot DTiQ
- An enterprise with mixed legacy camera brands that refuses to standardise on one manufacturernot DTiQ
- A critical infrastructure site needing failover recording servers and tamper-evident evidence exportnot DTiQ
- An integrator building a bespoke security application on top of an open VMS platformnot DTiQ
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
DTiQ
- You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
- Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
- Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
- Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
- It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.
Milestone XProtect
- Care Plus is presented as optional but is not in practice: without it, perpetual licences stop receiving version upgrades and eventually you cannot add a current camera because your frozen version does not support it.
- Per-device licensing means multi-sensor and multi-imager cameras consume several licences each, so a headline camera count badly understates the true licence cost of a modern design.
- It is Windows only for servers and needs a properly designed server and storage architecture, so the software price is a fraction of a project that also needs recording servers, storage and an integrator.
- Complexity requires trained staff or a certified integrator; organisations that install it without either end up running a large deployment on default settings and never using the features they paid for.
- Milestone retired Kite from its portfolio in favour of Arcules from January 2025, which stranded buyers who had standardised on Kite and is a reminder that the cloud side of the portfolio has changed direction more than once.
Pricing, plan by plan
DTiQ
On request- DTiQ managed service$undefined/month
- Priced per location as a managed service, not per camera
- Audit frequency and scope determine the rate
- Hardware and installation bundled into the service agreement
Milestone XProtect
Free- XProtect Essential+Free
- Free for up to 8 cameras
- No recording time limit
- No vendor support included
- XProtect Express+$109/one-time
- Perpetual device licence, distributor list price
- Single site, single server
- Care Plus purchased separately per device per year
- XProtect Professional+$177/one-time
- Perpetual device licence, distributor list price
- Multiple recording servers
- Edge storage retrieval
- XProtect Expert$282/one-time
- Perpetual device licence, distributor list price
- Failover recording servers
- Advanced video wall and evidence handling
Which should you pick?
Choose DTiQ if
- You need smartaudit.
- You work on Web, iOS, Android.
- You also want pos transaction linking.
Choose Milestone XProtect if
- You need open device support.
- You want to start without paying.
- You work on Windows, Web, iOS, Android.
- You also want perpetual device licences.
Questions people ask
- Is DTiQ or Milestone XProtect better?
- Neither clearly leads. DTiQ starts at On request and Milestone XProtect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, DTiQ or Milestone XProtect?
- Milestone XProtect has a free tier; the other does not. Paid plans start at On request for DTiQ and Free for Milestone XProtect.
- Does DTiQ or Milestone XProtect run on more platforms?
- DTiQ runs on Web, iOS, Android. Milestone XProtect runs on Windows, Web, iOS, Android.
- Can I use Milestone XProtect for free?
- Yes. Milestone XProtect has a free tier, so you can try it without paying. DTiQ starts at On request.
- What is DTiQ best used for?
- DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what Milestone XProtect is typically brought in for.
- What can DTiQ do that Milestone XProtect cannot?
- DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. Milestone XProtect covers Open device support, Perpetual device licences, Federated architecture, Failover recording.
Answered from the vendors’ own pages
DTiQ: Is DTiQ a video management system?
Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.
Milestone XProtect: Is XProtect really free for small sites?
Essential+ is free for up to eight cameras with no recording time limit, but it comes with no vendor support and no multi-server capability.
DTiQ: How is it priced?
Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.
Milestone XProtect: Are licences perpetual or annual?
Device licences are perpetual. The annual cost is Care Plus, the support and software update contract, which you need to stay on current versions.
DTiQ: Who owns DTiQ?
Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.
Milestone XProtect: What happens if I do not renew Care Plus?
The system keeps recording, but you stop getting version upgrades, and over a few years that blocks you from adding newer cameras.
DTiQ: Does it integrate with my POS?
Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.
Milestone XProtect: Who owns Milestone?
Canon. The portfolio also includes BriefCam analytics and Arcules cloud video, with Arcules replacing Milestone Kite from January 2025.
Related pages
More on Milestone XProtect
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