Softwr

Webinar & Virtual Events · head to head

Hopin vs Luma

Hopin logo

Hopin

Webinar & Virtual Events

Virtual and hybrid events at scale

From
Free
Rated
-
Full reviewWebsite
Luma logo

Luma

Event Management

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hopin platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Hopin covers Virtual stages, Luma covers Event pages.

Where they differ

Only the attributes on which Hopin and Luma actually diverge.

Attributes where Hopin and Luma differ
AttributeHopinLuma
CategoryWebinar & Virtual EventsEvent Management
Founded20192020

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hopin

  • Virtual stages
  • Networking sessions
  • Expo areas
  • Breakout rooms
  • Live streaming
  • HubSpot
  • Salesforce
  • Zapier

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

Both cover

  • Stripe
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Hopin

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Luma

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hopin

  • Platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors
  • Hard registration caps with additional charges if events exceed 100 registrations
  • Post-acquisition delays with slow account activation taking up to 45 days and slow responses to onboarding questions
  • High pricing particularly problematic for organizations running occasional or simple webinars
  • No Facebook or YouTube live streaming integration and limited caption support for accessibility

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Hopin

Free

No published plan breakdown. See the Hopin review.

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Hopin if

  • You need virtual stages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want networking sessions.
Hopin review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Hopin or Luma better?
Neither clearly leads. Hopin starts at Free and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hopin or Luma?
Hopin starts at Free and Luma at Free.
Does Hopin or Luma run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Hopin for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hopin best used for?
Hopin is most often used for event planning, ticket sales, attendee management, virtual events.
What can Hopin do that Luma cannot?
Hopin covers Virtual stages, Networking sessions, Expo areas, Breakout rooms. Luma covers Event pages, Registration, Calendar sync, Ticketing. Both handle Stripe, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Hopin: What is Hopin's pricing?

Hopin (now RingCentral Events) starts at approximately $99 per organizer per month (billed annually) for the Events Pro plan, with higher tiers at $199 and $299 per month adding onsite capabilities and advanced integrations. A free plan is available with limited features.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Hopin: What features does Hopin include?

Hopin provides registration, live streaming, networking tools (1:1 video matchmaking, breakout rooms), virtual reception and expo areas, real-time analytics and reporting, and integrations with Salesforce, HubSpot, Marketo, and Pardot.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Hopin: Can Hopin live stream to Facebook or YouTube?

No. Hopin does not offer native options to live stream video conferencing directly to Facebook or YouTube. This requires manual setup or third-party solutions.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Hopin: Does Hopin provide automated captions during events?

Hopin does not offer built-in caption support across all features, which is a limitation for accessibility and engagement during live sessions.

Source
Hopin: Who acquired Hopin?

RingCentral acquired Hopin in late 2023. The platform is now sold as RingCentral Events with ongoing support and updates managed by RingCentral.

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