Softwr

Webinar & Virtual Events · head to head

Cvent vs Luma

Cvent logo

Cvent

Webinar & Virtual Events

Event technology for every event

From
$10000/month
Rated
-
Full reviewWebsite
Luma logo

Luma

Event Management

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cvent high cost prohibitive for small organizations and nonprofits; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Cvent covers Event registration, Luma covers Event pages.

Where they differ

Only the attributes on which Cvent and Luma actually diverge.

Attributes where Cvent and Luma differ
AttributeCventLuma
Starting price$10000/monthFree
Free tierNoYes
PlatformsWeb, MobileWeb, iOS, Android
CategoryWebinar & Virtual EventsEvent Management
Founded19992020

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cvent

  • Event registration
  • Venue sourcing
  • Attendee management
  • Mobile event app
  • Event marketing
  • Salesforce
  • Marketo
  • Microsoft Dynamics

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Cvent

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Luma

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cvent

  • High cost prohibitive for small organizations and nonprofits
  • Complex modular pricing makes budgeting difficult

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Cvent

$10000/month

No published plan breakdown. See the Cvent review.

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Cvent if

  • You need event registration.
  • You work on Web, Mobile.
  • You also want venue sourcing.
Cvent review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Cvent or Luma better?
Neither clearly leads. Cvent starts at $10000/month and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cvent or Luma?
Luma has a free tier; the other does not. Paid plans start at $10000/month for Cvent and Free for Luma.
Does Cvent or Luma run on more platforms?
Cvent runs on Web, Mobile. Luma runs on Web, iOS, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Cvent starts at $10000/month.
What is Cvent best used for?
Cvent is most often used for event planning, ticket sales, attendee management, virtual events.
What can Cvent do that Luma cannot?
Cvent covers Event registration, Venue sourcing, Attendee management, Mobile event app. Luma covers Event pages, Registration, Calendar sync, Ticketing. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Cvent: Does Cvent offer a free trial or demo?

Cvent does not list pricing on its website but offers customized demos and evaluations. No free trial is publicly available.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Cvent: What modules are available?

Core modules include Registration, Attendee Hub, OnArrival, event app, badge printing, and real-time reporting. Additional modules can be added based on event needs.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Cvent: Does it support virtual and hybrid events?

Yes. Cvent Event Management supports in-person, virtual, and hybrid events with integrated registration, attendee engagement, and reporting across all formats.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Cvent: How much does it cost?

Cvent pricing starts at $10,000 per month and scales to $100,000+ for enterprise deployments, with costs based on selected modules and event volume. Exact pricing requires a sales consultation.

Source
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