Softwr

Software · head to head

Eventbrite vs Luma

Eventbrite logo

Eventbrite

Software

Where event planners thrive

From
Free
Rated
-
Full reviewWebsite
Luma logo

Luma

Software

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Eventbrite service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Eventbrite covers Event Discovery, Luma covers Event pages.

Where they differ

Only the attributes on which Eventbrite and Luma actually diverge.

Attributes where Eventbrite and Luma differ
AttributeEventbriteLuma
Founded20062020

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Eventbrite

  • Event Discovery
  • Event Management
  • Marketing Tools
  • Analytics
  • Virtual Events
  • Mailchimp
  • Salesforce

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Community features
  • Google Calendar
  • Apple Calendar
  • Stripe
  • Discord

Both cover

  • Ticketing
  • Zoom
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Eventbrite

  • Selling tickets for concerts, festivals and nightlife eventsnot Luma
  • Running conferences and corporate events with registrationnot Luma
  • Nonprofit fundraising eventsnot Luma
  • Reserved seating and timed entry admissionnot Luma
  • Promoting events through the Eventbrite marketplace and paid adsnot Luma

Luma

  • Event planningnot Eventbrite
  • Ticket salesnot Eventbrite
  • Attendee managementnot Eventbrite
  • Virtual eventsnot Eventbrite
  • Event marketingnot Eventbrite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Eventbrite

  • Service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry
  • Holds 20% of net sales in reserve until event completion and delays payout 3 days after event, creating cash flow problems for organizers
  • Limited event page customization with no white-label option and events must be registered on eventbrite.com domain

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Eventbrite

Free
  • FreeFree
    • Unlimited free events
    • No platform fees for free events
  • Pro$15/month
    • Email marketing
    • Custom branding
    • Advanced analytics

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Eventbrite if

  • You need event discovery.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want event management.
Eventbrite review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Eventbrite or Luma better?
Neither clearly leads. Eventbrite starts at Free and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Eventbrite or Luma?
Eventbrite starts at Free and Luma at Free.
Does Eventbrite or Luma run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Eventbrite for free?
Both have a free tier, so you can try either at no cost before committing.
What is Eventbrite best used for?
Eventbrite is most often used for selling tickets for concerts, festivals and nightlife events, running conferences and corporate events with registration, nonprofit fundraising events, reserved seating and timed entry admission. Of those, selling tickets for concerts, festivals and nightlife events and running conferences and corporate events with registration are not what Luma is typically brought in for.
What can Eventbrite do that Luma cannot?
Eventbrite covers Event Discovery, Event Management, Marketing Tools, Analytics. Luma covers Event pages, Registration, Calendar sync, Community features. Both handle Ticketing, Zoom, Ios support, Android support.

Answered from the vendors’ own pages

Eventbrite: Is Eventbrite free for hosting free events?

Yes, Eventbrite is completely free for events with free tickets. You can publish unlimited free events with no platform fees, service fees, or payment processing fees. Features like custom branding and advanced analytics are only available on paid plans.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Eventbrite: What are the fees for paid-ticket events in the US?

Eventbrite charges 3.7% plus $1.79 per ticket sold, plus 2.9% payment processing fee per order. Organizers can pass these fees to attendees or absorb them.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Eventbrite: When do I receive payments from ticket sales?

Payouts are sent 3 days after your event ends (or on a custom schedule if you set one), and funds appear in your bank account within 5 business days in the US or 7 days internationally. Eventbrite also holds 20% in reserve until after the event to cover refunds and chargebacks.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Eventbrite: Can I customize branding on my event page?

Customization is limited to basic colors and images. You cannot white-label the event page or remove Eventbrite branding, and all registration flows pass through Eventbrite's domain, not your own.

Source
Eventbrite: Does Eventbrite offer an API for integrations?

Yes, Eventbrite provides an OAuth API for developers to build custom integrations. Full documentation is available on their platform portal with support for app authentication and API keys.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Eventbrite

More on Luma

Keep looking

Other head to heads