Softwr

Email Marketing · head to head

Loops vs Klaviyo

L

Loops

Email Marketing

Email platform for modern startups

From
On request
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loops pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month

Where they differ

Only the attributes on which Loops and Klaviyo actually diverge.

Attributes where Loops and Klaviyo differ
AttributeLoopsKlaviyo
Starting priceOn requestFree
Pricing modelusage-basedfreemium
Free tierNoYes
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loops

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

Loops

No use cases recorded yet. See the Loops review.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Loops
  • Segmenting customers on purchase and behaviour datanot Loops

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loops

  • Pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

Loops

On request

No published plan breakdown. See the Loops review.

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose Loops if

Nothing in the data separates Loops from Klaviyo on the points above - pick on price and on how each one feels to use.

Loops review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is Loops or Klaviyo better?
Neither clearly leads. Loops starts at On request and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loops or Klaviyo?
Klaviyo has a free tier; the other does not. Paid plans start at On request for Loops and Free for Klaviyo.
Does Loops or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Loops starts at On request.
What can Loops do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Loops

More on Klaviyo

Keep looking

Other head to heads