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Communication & Collaboration · head to head

Northbeam vs Webex by Cisco

Northbeam logo

Northbeam

Communication & Collaboration

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite
Webex by Cisco logo

Webex by Cisco

Communication & Collaboration

A simpler, smarter way to work

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Webex by Cisco has a free tier, so it costs nothing to try first.
  • Each has a real cost: Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance; Webex by Cisco listed on UK G-Cloud at £6 per user per month for Cisco Webex, via reseller Conscia Group UK Ltd (ITGL)
  • They diverge on capability: Northbeam covers Cross-platform attribution, Webex by Cisco covers Video and audio conferencing.

Where they differ

Only the attributes on which Northbeam and Webex by Cisco actually diverge.

Attributes where Northbeam and Webex by Cisco differ
AttributeNorthbeamWebex by Cisco
Starting price$1500/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, APIWeb, Windows, Macos, Linux, Ios, Android
CategoryUnknownCommunication & Collaboration
Founded20201984

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Only in Webex by Cisco

  • Video and audio conferencing
  • Screen sharing and annotation
  • Virtual backgrounds
  • Recording and playback
  • Meeting transcription
  • Chat and messaging
  • Calendar integration
  • Breakout sessions

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Northbeam

  • Marketing attributionnot Webex by Cisco
  • Media optimizationnot Webex by Cisco
  • Creative testingnot Webex by Cisco
  • Budget allocationnot Webex by Cisco

Webex by Cisco

  • Video conferencingnot Northbeam
  • Webinarsnot Northbeam
  • Virtual eventsnot Northbeam
  • Trainingnot Northbeam
  • Enterprise communicationnot Northbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Webex by Cisco

  • Listed on UK G-Cloud at £6 per user per month for Cisco Webex, via reseller Conscia Group UK Ltd (ITGL)

Pricing, plan by plan

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Webex by Cisco

Free
  • FreeFree
    • Unlimited 1:1 meetings
    • Group meetings (40 min limit, 100 participants)
    • HD video
  • Pro$13.5/month
    • Unlimited meetings (500 participants)
    • Cloud recording and storage
    • Advanced scheduling
  • Business$18/month
    • Everything in Pro
    • Custom branding
    • Advanced security
  • Enterprise$undefined/month
    • Unlimited everything
    • Dedicated account manager
    • Custom deployment

Which should you pick?

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Choose Webex by Cisco if

  • You need video and audio conferencing.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want screen sharing and annotation.
Webex by Cisco review

Questions people ask

Is Northbeam or Webex by Cisco better?
Neither clearly leads. Northbeam starts at $1500/month and Webex by Cisco at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Northbeam or Webex by Cisco?
Webex by Cisco has a free tier; the other does not. Paid plans start at $1500/month for Northbeam and Free for Webex by Cisco.
Does Northbeam or Webex by Cisco run on more platforms?
Northbeam runs on Web, API. Webex by Cisco runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Webex by Cisco for free?
Yes. Webex by Cisco has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Northbeam best used for?
Northbeam is most often used for marketing attribution, media optimization, creative testing, budget allocation. Of those, marketing attribution and media optimization are not what Webex by Cisco is typically brought in for.
What can Northbeam do that Webex by Cisco cannot?
Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Webex by Cisco covers Video and audio conferencing, Screen sharing and annotation, Virtual backgrounds, Recording and playback. Both handle SOC2.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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