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Spreadsheets · head to head

Looker vs Paragon

Looker logo

Looker

Spreadsheets

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite
Paragon logo

Paragon

Automation Integration

Embedded integration platform for SaaS

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Looker no pricing published on website; quote-based model requires contacting Google Cloud sales; Paragon no published pricing rates or specific plan costs
  • They diverge on capability: Looker covers LookML Data Modeling, Paragon covers Embedded workflows.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Looker and Paragon actually diverge.

Attributes where Looker and Paragon differ
AttributeLookerParagon
Starting priceOn request$299/month
Pricing modelUnknownsubscription
PlatformsWeb, Cloud (Google Cloud Platform)Web, Embedded
CategorySpreadsheetsAutomation Integration
Founded20082021

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Snowflake
  • Redshift

Only in Paragon

  • Embedded workflows
  • Native integrations
  • Workflow builder
  • Error handling
  • Monitoring
  • Analytics
  • Webhooks
  • 500+ apps

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot Paragon
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot Paragon

Paragon

  • Embedding third party integrations into a SaaS productnot Looker
  • Managing customer facing connectors without building each onenot Looker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Looker

  • No pricing published on website; quote-based model requires contacting Google Cloud sales
  • Pricing typically based on user count, deployment type, and feature requirements with no transparency

Paragon

  • No published pricing rates or specific plan costs
  • Pricing is entirely custom based on Connected Users
  • Both Pro and Enterprise plans require direct contact for pricing

Pricing, plan by plan

Looker

On request

No published plan breakdown. See the Looker review.

Paragon

$299/month
  • Starter$299/month
    • 50 integrations
    • Basic support
  • Growth$999/month
    • 200 integrations
    • Priority support
  • Enterprise$5000/month
    • Unlimited integrations
    • Dedicated support

Which should you pick?

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.
Looker review

Choose Paragon if

  • You need embedded workflows.
  • You work on Web, Embedded.
  • You also want native integrations.
Paragon review

Questions people ask

Is Looker or Paragon better?
Neither clearly leads. Looker starts at On request and Paragon at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Looker or Paragon?
Looker starts at On request and Paragon at $299/month.
Does Looker or Paragon run on more platforms?
Looker runs on Web, Cloud (Google Cloud Platform). Paragon runs on Web, Embedded.
What is Looker best used for?
Looker is most often used for business intelligence and interactive dashboards for data-driven decision making, embedded analytics for integrating bi capabilities into third-party applications. Of those, business intelligence and interactive dashboards for data-driven decision making and embedded analytics for integrating bi capabilities into third-party applications are not what Paragon is typically brought in for.
What can Looker do that Paragon cannot?
Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control. Paragon covers Embedded workflows, Native integrations, Workflow builder, Error handling. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Looker: How much does Looker cost?

Looker does not publish pricing on its website. The platform uses a custom quote model where organizations contact Google Cloud sales for personalized pricing. Pricing is typically based on factors including user count, deployment type (cloud-hosted versus self-hosted), and required feature set.

Source
Paragon: How much does Paragon cost?

Paragon does not publish pricing rates. The company uses a custom pricing model based on Connected Users (the number of tenant organizations using integrations), requiring customers to request custom quotes.

Source
Looker: What are Looker's pricing tiers?

Looker offers subscription-based tiers typically including Standard with core BI capabilities, Advanced with enhanced features and integrations, and Premium with enterprise-grade features. Specific pricing and feature distinctions require contacting Google Cloud sales.

Source
Paragon: What are Paragon's pricing plans?

Paragon offers Pro and Enterprise plans. The Pro plan includes unlimited integrations, access to all three products, and custom integrations. The Enterprise plan adds self-hosted options, priority support with SLAs, and SAML SSO.

Source
Paragon: Does Paragon offer a free trial?

Yes, a free trial is available via signup, though specific trial duration and limitations are not detailed on the pricing page.

Source
Paragon: How does Paragon determine the cost of my plan?

Pricing is customized based on business model and the number of Connected Users, meaning organizations must contact Paragon's sales team for a custom quote.

Source
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