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Spreadsheets · head to head

Looker vs Nansen

Looker logo

Looker

Spreadsheets

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite
Nansen logo

Nansen

Crypto

Blockchain analytics for smart money

From
$150/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Looker no pricing published on website; quote-based model requires contacting Google Cloud sales; Nansen no pricing published on public pages; pricing details require app login
  • They diverge on capability: Looker covers LookML Data Modeling, Nansen covers Wallet Labels.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Looker and Nansen actually diverge.

Attributes where Looker and Nansen differ
AttributeLookerNansen
Starting priceOn request$150/month
Pricing modelUnknownsubscription
PlatformsWeb, Cloud (Google Cloud Platform)Web
CategorySpreadsheetsCrypto
Founded20082019

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Snowflake
  • Redshift

Only in Nansen

  • Wallet Labels
  • Smart Money Tracking
  • Token God Mode
  • NFT Paradise
  • DeFi Analytics
  • Multi-chain
  • API

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot Nansen
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot Nansen

Nansen

  • Analyticsnot Looker
  • On Chainnot Looker
  • Researchnot Looker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Looker

  • No pricing published on website; quote-based model requires contacting Google Cloud sales
  • Pricing typically based on user count, deployment type, and feature requirements with no transparency

Nansen

  • No pricing published on public pages; pricing details require app login

Pricing, plan by plan

Looker

On request

No published plan breakdown. See the Looker review.

Nansen

$150/month
  • Pioneer$150/month
    • Smart Money
    • Token Flows
    • NFT analytics
  • Standard$750/month
    • All Pioneer features
    • API access
    • Advanced queries

Which should you pick?

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.
Looker review

Choose Nansen if

  • You need wallet labels.
  • You also want smart money tracking.
Nansen review

Questions people ask

Is Looker or Nansen better?
Neither clearly leads. Looker starts at On request and Nansen at $150/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Looker or Nansen?
Looker starts at On request and Nansen at $150/month.
Does Looker or Nansen run on more platforms?
Looker runs on Web, Cloud (Google Cloud Platform). Nansen runs on Web.
What is Looker best used for?
Looker is most often used for business intelligence and interactive dashboards for data-driven decision making, embedded analytics for integrating bi capabilities into third-party applications. Of those, business intelligence and interactive dashboards for data-driven decision making and embedded analytics for integrating bi capabilities into third-party applications are not what Nansen is typically brought in for.
What can Looker do that Nansen cannot?
Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control. Nansen covers Wallet Labels, Smart Money Tracking, Token God Mode, NFT Paradise. Both handle Web support.

Answered from the vendors’ own pages

Looker: How much does Looker cost?

Looker does not publish pricing on its website. The platform uses a custom quote model where organizations contact Google Cloud sales for personalized pricing. Pricing is typically based on factors including user count, deployment type (cloud-hosted versus self-hosted), and required feature set.

Source
Nansen: How much does Nansen cost?

Nansen does not publish pricing on its public website. The site mentions 'Low Fees, Optimized Pricing' and references a tier system that 'unlocks lower fees' through platform activity, but specific costs require logging into the Nansen app to view.

Source
Looker: What are Looker's pricing tiers?

Looker offers subscription-based tiers typically including Standard with core BI capabilities, Advanced with enhanced features and integrations, and Premium with enterprise-grade features. Specific pricing and feature distinctions require contacting Google Cloud sales.

Source
Nansen: What pricing model does Nansen use?

Nansen uses a tier-based fee structure where users accumulate Stack Points through trading activity to climb tiers and unlock reduced fees. Exact fee percentages and tier thresholds are not disclosed on the public website.

Source
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