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Logistics · head to head

Softeon vs Uber Freight

Softeon logo

Softeon

Logistics

Warehouse management and execution for complex distribution networks

From
On request
Rated
-
Uber Freight logo

Uber Freight

Logistics

Managed transportation and brokerage built on the Transplace business Uber bought for about 2.25 billion dollars

From
On request
Rated
-

The short version

  • Each has a real cost: Softeon lower brand recognition than Manhattan, Blue Yonder or SAP, which is a genuine obstacle in enterprise procurement regardless of capability; Uber Freight managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
  • They diverge on capability: Softeon covers Warehouse management, Uber Freight covers Managed transportation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Softeon and Uber Freight actually diverge.

Attributes where Softeon and Uber Freight differ
AttributeSofteonUber Freight
PlatformsWeb, On-premise, CloudWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Softeon

  • Warehouse management
  • Warehouse execution
  • Distributed order management
  • Configuration over customisation
  • Automation integration
  • Regulated distribution

Only in Uber Freight

  • Managed transportation
  • Network TMS
  • Instant spot pricing
  • Powerloop trailer pool
  • Carrier app
  • Shipper analytics

What people use each for

The jobs each tool is most often brought in to do.

Softeon

  • Distribution networks where a failed WMS go-live has physical consequencesnot Uber Freight
  • Regulated food and pharmaceutical distribution needing lot and expiry controlnot Uber Freight
  • Operations integrating warehouse automation with execution softwarenot Uber Freight
  • Companies replacing a heavily customised legacy WMS they can no longer upgradenot Uber Freight

Uber Freight

  • A large shipper that wants to outsource the transportation department rather than licence a TMS and staff itnot Softeon
  • A shipper needing spot truckload capacity priced instantly without running a bidnot Softeon
  • A manufacturer trying to cut detention cost at plants by moving to drop and hook trailer poolsnot Softeon
  • A shipper consolidating a fragmented regional carrier base under one operating team and one set of reportsnot Softeon

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Softeon

  • Lower brand recognition than Manhattan, Blue Yonder or SAP, which is a genuine obstacle in enterprise procurement regardless of capability
  • Pricing and implementation cost are entirely quote-based with no public reference points
  • The buyer profile is narrow: it is aimed at complex distribution, and simpler operations will pay for depth they never use
  • Smaller partner ecosystem than the market leaders, so implementation resources are more concentrated
  • Public documentation is thin compared with vendors that publish extensively, making pre-sales research harder

Uber Freight

  • Managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
  • The business is an assembly of Uber brokerage and Transplace managed services, and shippers report that the technology a managed customer uses is not the same product a spot customer sees, which complicates any evaluation based on demonstrations.
  • Uber Freight has cut staff during freight downturns, and a managed customer feels that directly because service quality depends on the size and tenure of the assigned operating team.
  • Instant pricing is a Uber Freight capacity commitment rather than a market index, so a shipper using it as a benchmark is measuring one provider appetite rather than the spot market.
  • Depth outside North American truckload is uneven, and shippers with substantial ocean, air or European road freight generally keep separate providers and separate systems.

Pricing, plan by plan

Softeon

On request
  • Softeon WMS$undefined/year
    • Warehouse management
    • Warehouse execution
    • Distributed order management

Uber Freight

On request
  • Managed Transportation$undefined/year
    • Outsourced transportation operations
    • Network TMS access
    • Dedicated operating team and reporting
  • Brokerage$undefined/year
    • Spot and contract truckload capacity
    • Instant priced quotes
    • Tracking and document handling

Which should you pick?

Choose Softeon if

  • You need warehouse management.
  • You work on Web, On-premise, Cloud.
  • You also want warehouse execution.

Choose Uber Freight if

  • You need managed transportation.
  • You work on Web, iOS, Android, API.
  • You also want network tms.

Questions people ask

Is Softeon or Uber Freight better?
Neither clearly leads. Softeon starts at On request and Uber Freight at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Softeon or Uber Freight?
Softeon starts at On request and Uber Freight at On request.
Does Softeon or Uber Freight run on more platforms?
Softeon runs on Web, On-premise, Cloud. Uber Freight runs on Web, iOS, Android, API.
What is Softeon best used for?
Softeon is most often used for distribution networks where a failed wms go-live has physical consequences, regulated food and pharmaceutical distribution needing lot and expiry control, operations integrating warehouse automation with execution software, companies replacing a heavily customised legacy wms they can no longer upgrade. Of those, distribution networks where a failed wms go-live has physical consequences and regulated food and pharmaceutical distribution needing lot and expiry control are not what Uber Freight is typically brought in for.
What can Softeon do that Uber Freight cannot?
Softeon covers Warehouse management, Warehouse execution, Distributed order management, Configuration over customisation. Uber Freight covers Managed transportation, Network TMS, Instant spot pricing, Powerloop trailer pool.

Answered from the vendors’ own pages

Softeon: What makes Softeon different from other WMS vendors?

Its claim is delivery reliability rather than feature superiority, backed by a published record of implementations going live on time. In a market where WMS overruns are normal, that is the pitch.

Uber Freight: Is Uber Freight just the app?

No. Managed transportation, which came from the Transplace acquisition, is the larger part of the business for enterprise shippers.

Softeon: Configuration or customisation?

Configuration-driven by design. That is worth verifying in detail, because customised warehouse systems are the ones that become impossible to upgrade or replace later.

Uber Freight: What did Uber pay for Transplace?

The 2022 deal was valued at approximately 2.25 billion dollars in cash and stock.

Softeon: What does it cost?

Not published. Enterprise annual licensing plus implementation, quoted on scope.

Uber Freight: Is Uber Freight profitable and stable?

It is a division of Uber Technologies and took a 550 million dollar outside investment in 2023 led by Greenbriar Equity Group, which had sold Transplace to it the year before.

Softeon: Does it handle warehouse automation?

Yes, warehouse execution and automation integration are core rather than bolted on, which is the main reason it appears on shortlists with automation vendors.

Uber Freight: Can I licence the TMS on its own?

The platform is sold as part of a managed or brokerage relationship rather than as standalone licensed software.

Softeon: Is it right for a single small warehouse?

No. The capability is aimed at complex, high-volume distribution, and a single simple site will not repay the implementation.

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