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Email Marketing · head to head

Keila vs NewsBlur

Keila logo

Keila

Email Marketing

AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan

From
Free
Rated
-
Full reviewWebsite
NewsBlur logo

NewsBlur

News

A personal news reader bringing people together

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.; NewsBlur the free account is limited to 64 sites
  • They diverge on capability: Keila covers Priced by emails sent, NewsBlur covers Intelligence training.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keila and NewsBlur actually diverge.

Attributes where Keila and NewsBlur differ
AttributeKeilaNewsBlur
Pricing modelPer month by emails sentfreemium
PlatformsWeb, Linux, Self-hostedWeb, Ios, Android
CategoryEmail MarketingNews
FoundedUnknown2010

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keila

  • Priced by emails sent
  • Bring your own sender
  • Self-hosting
  • EU hosting
  • Sign-up forms
  • Segmentation
  • Markdown and block editor
  • Multiple projects

Only in NewsBlur

  • Intelligence training
  • Story sharing
  • Original site view
  • Text view
  • Blurblogs
  • Pocket
  • Instapaper
  • Evernote

What people use each for

The jobs each tool is most often brought in to do.

Keila

  • A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot NewsBlur
  • A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot NewsBlur
  • A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot NewsBlur
  • An agency running several separate client lists that does not want to pay per project or per additional listnot NewsBlur

NewsBlur

  • Reading RSS feeds with training that filters by author, tag or titlenot Keila
  • Archiving full article content from followed sitesnot Keila
  • Following a large number of feeds with fast refreshnot Keila

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keila

  • There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
  • Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
  • The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
  • It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
  • Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.

NewsBlur

  • The free account is limited to 64 sites
  • Search and text view extraction require Premium at $36 per year
  • Premium is capped at 1,024 sites and Premium Archive at 4,096 sites
  • Full content archiving and the Daily Briefing require Premium Archive at $99 per year
  • The fastest 5 to 15 minute feed refresh and regex training require Premium Pro at $29 per month
  • Site following is capped at 10,000 even on the top tier

Pricing, plan by plan

Keila

Free
  • Self-hostedFree
    • AGPL-3.0-or-later licence with no fee
    • Official Docker image and sample compose file
    • You supply hosting and a sending backend
  • Keila XS$8/month
    • Two thousand emails per month
    • Unlimited contacts and projects
    • Send with Keila or bring your own email server
  • Keila M$32/month
    • Fifteen thousand emails per month
    • Unlimited contacts and projects
    • Sign-up forms and segmentation
  • Keila XXL$256/month
    • Two hundred and fifty thousand emails per month
    • Unlimited contacts and projects
    • Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails

NewsBlur

Free
  • Free TierFree
    • Follow up to 64 sites
    • Real-time RSS updates
    • Train stories by author, tag, title
  • Premium$36/year
    • Follow up to 1024 sites
    • 5x more frequent updates
    • River of News, search, saved stories with tags
  • Premium Archive$99/year
    • Follow up to 4096 sites
    • Web feeds from any website
    • Story clustering, daily briefing, full archive and search
  • Premium Pro$29/month
    • All Archive features plus up to 10000 sites
    • Feeds fetched every 5 to 15 minutes
    • Regex training, priority support

Which should you pick?

Choose Keila if

  • You need priced by emails sent.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted.
  • You also want bring your own sender.
Keila review

Choose NewsBlur if

  • You need intelligence training.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want story sharing.
NewsBlur review

Questions people ask

Is Keila or NewsBlur better?
Neither clearly leads. Keila starts at Free and NewsBlur at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keila or NewsBlur?
Keila starts at Free and NewsBlur at Free.
Does Keila or NewsBlur run on more platforms?
Keila runs on Web, Linux, Self-hosted. NewsBlur runs on Web, Ios, Android.
Can I use Keila for free?
Both have a free tier, so you can try either at no cost before committing.
What is Keila best used for?
Keila is most often used for a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more, a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement, a technical team that wants to self-host its newsletter tool and route sending through its existing aws ses account, an agency running several separate client lists that does not want to pay per project or per additional list. Of those, a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more and a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement are not what NewsBlur is typically brought in for.
What can Keila do that NewsBlur cannot?
Keila covers Priced by emails sent, Bring your own sender, Self-hosting, EU hosting. NewsBlur covers Intelligence training, Story sharing, Original site view, Text view.

Answered from the vendors’ own pages

Keila: Is Keila free?

The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.

NewsBlur: Is NewsBlur free?

NewsBlur offers a free tier allowing users to follow up to 64 RSS feeds with real-time updates, story training, and public sharing.

Source
Keila: How is the hosted service priced?

By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.

NewsBlur: What does Premium plan include?

Premium plan costs 36 dollars per year and includes following up to 1024 sites with 5x more frequent updates, River of News feature, search functionality, and saved stories with tags.

Source
Keila: Can I use my own email provider?

Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.

NewsBlur: Is there a free trial?

Every new NewsBlur account starts with a free 30-day premium trial. No credit card is required to start.

Source
Keila: Are there discounts?

Pentacent offers reduced rates to nonprofits and open source projects on request.

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