Email Marketing · head to head
Keila vs NetNewsWire

Keila
Email Marketing
AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
- From
- Free
- Rated
- -

NetNewsWire
News
Free open source RSS reader for Mac and iOS, with no subscription, no ads and no feed limit
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.; NetNewsWire it has no built in YouTube, Reddit or Mastodon integration, so a user wanting social feeds alongside RSS needs Reeder instead.
- They diverge on capability: Keila covers Priced by emails sent, NetNewsWire covers RSS and Atom parsing.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Keila and NetNewsWire actually diverge.
| Attribute | Keila | NetNewsWire |
|---|---|---|
| Pricing model | Per month by emails sent | Open source, no licence fee |
| Platforms | Web, Linux, Self-hosted | Mac, iOS |
| Category | Email Marketing | News |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Keila
- Priced by emails sent
- Bring your own sender
- Self-hosting
- EU hosting
- Sign-up forms
- Segmentation
- Markdown and block editor
- Multiple projects
Only in NetNewsWire
- RSS and Atom parsing
- Third party sync
- Unlimited feeds
- Smart feeds
- Local search
- Open source
What people use each for
The jobs each tool is most often brought in to do.
Keila
- A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot NetNewsWire
- A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot NetNewsWire
- A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot NetNewsWire
- An agency running several separate client lists that does not want to pay per project or per additional listnot NetNewsWire
NetNewsWire
- A reader who only wants traditional RSS and Atom feeds with no cap and no costnot Keila
- Someone who tried Reeder free tier, hit the ten feed limit, and wants an unlimited free alternative insteadnot Keila
- A developer who wants an open source reader they can inspect or contribute to on GitHubnot Keila
- A user who wants feed sync through an existing Feedbin or Feedly account without paying for a separate reader subscriptionnot Keila
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Keila
- There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
- Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
- The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
- It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
- Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.
NetNewsWire
- It has no built in YouTube, Reddit or Mastodon integration, so a user wanting social feeds alongside RSS needs Reeder instead.
- Cross-device sync requires a third party account such as Feedbin or Feedly for full functionality, which may itself carry its own cost.
- As a volunteer-maintained project, new feature development and release cadence are slower than a funded commercial app.
- It is Apple platforms only, with no Windows, Android or web client.
- Its reading interface is more traditional and less gesture-driven than Reeder, which some users used to modern touch interactions find plainer.
Pricing, plan by plan
Keila
Free- Self-hostedFree
- AGPL-3.0-or-later licence with no fee
- Official Docker image and sample compose file
- You supply hosting and a sending backend
- Keila XS$8/month
- Two thousand emails per month
- Unlimited contacts and projects
- Send with Keila or bring your own email server
- Keila M$32/month
- Fifteen thousand emails per month
- Unlimited contacts and projects
- Sign-up forms and segmentation
- Keila XXL$256/month
- Two hundred and fifty thousand emails per month
- Unlimited contacts and projects
- Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails
NetNewsWire
Free- NetNewsWireFree
- Free and open source, no account required
- No feed limit
- Optional third party sync services
Which should you pick?
Choose Keila if
- You need priced by emails sent.
- You want to start without paying.
- You work on Web, Linux, Self-hosted.
- You also want bring your own sender.
Choose NetNewsWire if
- You need rss and atom parsing.
- You want to start without paying.
- You work on Mac, iOS.
- You also want third party sync.
Questions people ask
- Is Keila or NetNewsWire better?
- Neither clearly leads. Keila starts at Free and NetNewsWire at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Keila or NetNewsWire?
- Keila starts at Free and NetNewsWire at Free.
- Does Keila or NetNewsWire run on more platforms?
- Keila runs on Web, Linux, Self-hosted. NetNewsWire runs on Mac, iOS.
- Can I use Keila for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Keila best used for?
- Keila is most often used for a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more, a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement, a technical team that wants to self-host its newsletter tool and route sending through its existing aws ses account, an agency running several separate client lists that does not want to pay per project or per additional list. Of those, a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more and a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement are not what NetNewsWire is typically brought in for.
- What can Keila do that NetNewsWire cannot?
- Keila covers Priced by emails sent, Bring your own sender, Self-hosting, EU hosting. NetNewsWire covers RSS and Atom parsing, Third party sync, Unlimited feeds, Smart feeds.
Answered from the vendors’ own pages
Keila: Is Keila free?
The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.
NetNewsWire: Is NetNewsWire free?
Yes, entirely, and it is open source with no paid tier or ads.
Keila: How is the hosted service priced?
By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.
NetNewsWire: Does NetNewsWire sync across devices?
Yes, through third party sync services such as Feedbin, Feedly or iCloud, rather than a proprietary sync system of its own.
Keila: Can I use my own email provider?
Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.
NetNewsWire: Does it support YouTube or Reddit like the new Reeder?
No. It is focused purely on RSS and Atom feeds with no social feed integration.
Keila: Are there discounts?
Pentacent offers reduced rates to nonprofits and open source projects on request.
Related pages
More on NetNewsWire
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