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Email Marketing · head to head

Keila vs Mozilla Firefox

Keila logo

Keila

Email Marketing

AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan

From
Free
Rated
-
Full reviewWebsite
Mozilla Firefox logo

Mozilla Firefox

Technology

An independent web browser with its own rendering engine, funded almost entirely by search placement deals.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.; Mozilla Firefox roughly 85 per cent of Mozilla's revenue comes from search default placement deals, overwhelmingly with Google, so the organisation that competes with Chrome depends on Chrome's owner for its funding and any renegotiation lands on Firefox's engineering budget within a quarter.
  • They diverge on capability: Keila covers Priced by emails sent, Mozilla Firefox covers Gecko engine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keila and Mozilla Firefox actually diverge.

Attributes where Keila and Mozilla Firefox differ
AttributeKeilaMozilla Firefox
Pricing modelPer month by emails sentUnknown
PlatformsWeb, Linux, Self-hostedWindows, macOS, Linux, iOS, Android
CategoryEmail MarketingTechnology
FoundedUnknown2004

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keila

  • Priced by emails sent
  • Bring your own sender
  • Self-hosting
  • EU hosting
  • Sign-up forms
  • Segmentation
  • Markdown and block editor
  • Multiple projects

Only in Mozilla Firefox

  • Gecko engine
  • Full webRequest blocking
  • Total Cookie Protection
  • Container tabs
  • Extended Support Release
  • policies.json and ADMX
  • Built-in developer tools
  • Firefox Sync

What people use each for

The jobs each tool is most often brought in to do.

Keila

  • A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot Mozilla Firefox
  • A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot Mozilla Firefox
  • A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot Mozilla Firefox
  • An agency running several separate client lists that does not want to pay per project or per additional listnot Mozilla Firefox

Mozilla Firefox

  • Web development where you need to test against a non-Chromium engine before shipping, because Chromium-only testing hides real bugsnot Keila
  • Users who require a full-strength content blocker, which Chrome's Manifest V3 no longer permitsnot Keila
  • Managed fleets that need a browser on a slow release cadence with Group Policy control, using the ESR channelnot Keila
  • Handling several accounts on the same service at once through container tabs, without separate profiles or private windowsnot Keila

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keila

  • There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
  • Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
  • The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
  • It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
  • Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.

Mozilla Firefox

  • Roughly 85 per cent of Mozilla's revenue comes from search default placement deals, overwhelmingly with Google, so the organisation that competes with Chrome depends on Chrome's owner for its funding and any renegotiation lands on Firefox's engineering budget within a quarter.
  • Desktop market share sits at a few per cent, so commercial sites are tested against Chrome and Safari and a Firefox-only rendering or WebRTC bug is triaged as low priority by the site owner, leaving you with the workaround.
  • On iOS and iPadOS the browser is a WebKit shell required by Apple's rules, so it delivers the interface and Sync but none of the engine, extension or tracking-protection behaviour that make Firefox worth choosing on desktop.
  • Mozilla declines to implement several hardware-facing APIs on principle, including WebUSB, WebSerial, Web Bluetooth and WebHID, so a web application that talks to a device simply does not run and no configuration flag changes that.
  • Enterprise management is limited to policies.json and ADMX templates; there is no first-party equivalent of Chrome Browser Cloud Management, so fleet-wide reporting on versions and extensions requires third-party tooling you have to buy or build.
  • Mozilla repeatedly ships decisions its own user base objects to, such as enabling Privacy Preserving Attribution by default and the 2025 Terms of Use rewrite, and reversals arrive after the news cycle, so deploying it on a privacy argument means owning the communications work each time.

Pricing, plan by plan

Keila

Free
  • Self-hostedFree
    • AGPL-3.0-or-later licence with no fee
    • Official Docker image and sample compose file
    • You supply hosting and a sending backend
  • Keila XS$8/month
    • Two thousand emails per month
    • Unlimited contacts and projects
    • Send with Keila or bring your own email server
  • Keila M$32/month
    • Fifteen thousand emails per month
    • Unlimited contacts and projects
    • Sign-up forms and segmentation
  • Keila XXL$256/month
    • Two hundred and fifty thousand emails per month
    • Unlimited contacts and projects
    • Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails

Mozilla Firefox

Free

No published plan breakdown. See the Mozilla Firefox review.

Which should you pick?

Choose Keila if

  • You need priced by emails sent.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted.
  • You also want bring your own sender.
Keila review

Choose Mozilla Firefox if

  • You need gecko engine.
  • You want to start without paying.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want full webrequest blocking.
Mozilla Firefox review

Questions people ask

Is Keila or Mozilla Firefox better?
Neither clearly leads. Keila starts at Free and Mozilla Firefox at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keila or Mozilla Firefox?
Keila starts at Free and Mozilla Firefox at Free.
Does Keila or Mozilla Firefox run on more platforms?
Keila runs on Web, Linux, Self-hosted. Mozilla Firefox runs on Windows, macOS, Linux, iOS, Android.
Can I use Keila for free?
Both have a free tier, so you can try either at no cost before committing.
What is Keila best used for?
Keila is most often used for a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more, a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement, a technical team that wants to self-host its newsletter tool and route sending through its existing aws ses account, an agency running several separate client lists that does not want to pay per project or per additional list. Of those, a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more and a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement are not what Mozilla Firefox is typically brought in for.
What can Keila do that Mozilla Firefox cannot?
Keila covers Priced by emails sent, Bring your own sender, Self-hosting, EU hosting. Mozilla Firefox covers Gecko engine, Full webRequest blocking, Total Cookie Protection, Container tabs.

Answered from the vendors’ own pages

Keila: Is Keila free?

The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.

Mozilla Firefox: Does uBlock Origin still work on Firefox?

Yes. Firefox has kept the blocking webRequest API that Chrome removed with Manifest V3, so uBlock Origin runs with its full rule set rather than the cut-down Lite version Chrome requires.

Keila: How is the hosted service priced?

By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.

Mozilla Firefox: Is Firefox on iPhone the same browser?

No. Apple's platform rules require it to use WebKit, so on iOS and iPadOS you get Firefox's interface, Sync and bookmarks on top of Safari's engine. The privacy and extension behaviour are not the same.

Keila: Can I use my own email provider?

Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.

Mozilla Firefox: How is Mozilla funded, and does that matter?

Mainly by payments for making a search engine the default, with Google as the dominant payer. It matters because it is a single-source dependency on a direct competitor, and it has been the subject of antitrust litigation whose outcome Mozilla does not control.

Keila: Are there discounts?

Pentacent offers reduced rates to nonprofits and open source projects on request.

Mozilla Firefox: Can I manage it across a company fleet?

Yes, through policies.json or Windows Group Policy with the ADMX templates, and the ESR channel gives you a roughly yearly major version instead of four-weekly. There is no first-party cloud management console, so reporting needs other tooling.

Mozilla Firefox: Will every site work in it?

Most will. The exceptions cluster around sites tested only in Chrome, legacy enterprise applications, and anything using WebUSB, WebSerial, Web Bluetooth or WebHID, which Firefox does not implement at all.

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