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Email Marketing · head to head

Keila vs Plane

Keila logo

Keila

Email Marketing

AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan

From
Free
Rated
-
Full reviewWebsite
Plane logo

Plane

Technology

Open-source project management tool

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.; Plane self-hosted Community edition requires managing your own Docker/Kubernetes infra plus your own PostgreSQL, Redis, and S3-compatible/GCS/MinIO storage; no single-binary install
  • They diverge on capability: Keila covers Priced by emails sent, Plane covers Issue tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keila and Plane actually diverge.

Attributes where Keila and Plane differ
AttributeKeilaPlane
Pricing modelPer month by emails sentfreemium
PlatformsWeb, Linux, Self-hostedWeb, iOS, Android, macOS, Windows
CategoryEmail MarketingTechnology
FoundedUnknown2022

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keila

  • Priced by emails sent
  • Bring your own sender
  • EU hosting
  • Sign-up forms
  • Segmentation
  • Markdown and block editor
  • Multiple projects
  • Discounts

Only in Plane

  • Issue tracking
  • Cycles (Sprints)
  • Modules
  • Views & layouts
  • Pages (Docs)
  • Analytics
  • API access
  • Webhooks

Both cover

  • Self-hosting

What people use each for

The jobs each tool is most often brought in to do.

Keila

  • A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot Plane
  • A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot Plane
  • A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot Plane
  • An agency running several separate client lists that does not want to pay per project or per additional listnot Plane

Plane

  • Project and task management with cycles, modules, epics, and initiativesnot Keila
  • Documentation and knowledge management via workspace wiki tied to project worknot Keila
  • Sprint planning and issue triagenot Keila
  • Cross-functional collaboration with analytics and dashboardsnot Keila
  • Migration target from Jira, Linear, Monday, ClickUp, or Asananot Keila

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keila

  • There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
  • Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
  • The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
  • It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
  • Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.

Plane

  • Self-hosted Community edition requires managing your own Docker/Kubernetes infra plus your own PostgreSQL, Redis, and S3-compatible/GCS/MinIO storage; no single-binary install
  • Cloud Free tier caps at 12 users and 500 AI credits per seat per month
  • Substantial feature gating by tier: custom work item types, workspace wiki, time tracking, dashboards, initiatives, teamspaces, and integrations require Pro or above; LDAP, granular access control, and multi-workflow approvals require Enterprise Grid
  • Guest-to-paid-member ratio capped at 1:5 on the Pro plan

Pricing, plan by plan

Keila

Free
  • Self-hostedFree
    • AGPL-3.0-or-later licence with no fee
    • Official Docker image and sample compose file
    • You supply hosting and a sending backend
  • Keila XS$8/month
    • Two thousand emails per month
    • Unlimited contacts and projects
    • Send with Keila or bring your own email server
  • Keila M$32/month
    • Fifteen thousand emails per month
    • Unlimited contacts and projects
    • Sign-up forms and segmentation
  • Keila XXL$256/month
    • Two hundred and fifty thousand emails per month
    • Unlimited contacts and projects
    • Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails

Plane

Free
  • FreeFree
    • 500 AI credits per seat
    • Max 12 users
    • Unlimited projects
  • Pro$6/seat per month
    • 1,000 AI credits per seat
    • Unlimited users
    • Custom work item types
  • Business$13/seat per month
    • 2,000 AI credits per seat
    • Unlimited users
    • Project templates, recurring work items
  • Enterprise Grid$null/mo
    • Flexible AI credit allocation
    • Private deployments
    • Granular access control

Which should you pick?

Choose Keila if

  • You need priced by emails sent.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted.
  • You also want bring your own sender.
Keila review

Choose Plane if

  • You need issue tracking.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want cycles (sprints).
Plane review

Questions people ask

Is Keila or Plane better?
Neither clearly leads. Keila starts at Free and Plane at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keila or Plane?
Keila starts at Free and Plane at Free.
Does Keila or Plane run on more platforms?
Keila runs on Web, Linux, Self-hosted. Plane runs on Web, iOS, Android, macOS, Windows.
Can I use Keila for free?
Both have a free tier, so you can try either at no cost before committing.
What is Keila best used for?
Keila is most often used for a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more, a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement, a technical team that wants to self-host its newsletter tool and route sending through its existing aws ses account, an agency running several separate client lists that does not want to pay per project or per additional list. Of those, a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more and a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement are not what Plane is typically brought in for.
What can Keila do that Plane cannot?
Keila covers Priced by emails sent, Bring your own sender, EU hosting, Sign-up forms. Plane covers Issue tracking, Cycles (Sprints), Modules, Views & layouts. Both handle Self-hosting.

Answered from the vendors’ own pages

Keila: Is Keila free?

The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.

Plane: Does Plane offer a free plan?

Yes, Plane's free tier includes 500 AI credits per seat, support for up to 12 users, and access to projects, work items, cycles, modules, layouts, views, estimates, and pages.

Source
Keila: How is the hosted service priced?

By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.

Plane: How much does Plane Pro cost?

Plane Pro costs $6/seat per month and saves 25% when billed annually. It includes 1,000 AI credits per seat, unlimited users, and access to custom work item types, wiki, time tracking, and integrations.

Source
Keila: Can I use my own email provider?

Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.

Plane: What is the difference between Plane's paid tiers?

Pro ($6/seat/month) includes 1,000 AI credits and workspace wiki. Business ($13/seat/month) adds 2,000 AI credits, project templates, and recurring work items. Enterprise Grid offers custom pricing with multiple workflows and LDAP support.

Source
Keila: Are there discounts?

Pentacent offers reduced rates to nonprofits and open source projects on request.

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