Softwr

Marketing · head to head

Iterable vs Substack

Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite
Substack logo

Substack

News & Media

The newsletter platform for writers and publishers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Substack has a free tier, so it costs nothing to try first.
  • Each has a real cost: Iterable no pricing is published on the site; the homepage routes every visitor to Book a demo or Contact Sales rather than listing plans or figures; Substack substack takes a 10% cut of subscription revenue (writers keep 90%), plus separate credit card processing fees

Where they differ

Only the attributes on which Iterable and Substack actually diverge.

Attributes where Iterable and Substack differ
AttributeIterableSubstack
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, Mobile
CategoryMarketingNews & Media
FoundedUnknown2017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Iterable

Nothing recorded that Substack does not also cover.

Only in Substack

  • Newsletter publishing
  • Subscriber management
  • Paid subscriptions
  • Email analytics
  • Post scheduling
  • Archive creation
  • Free/paid tier split
  • Comments & discussion

What people use each for

The jobs each tool is most often brought in to do.

Iterable

No use cases recorded yet. See the Iterable review.

Substack

  • Newsletter distributionnot Iterable
  • Reader monetizationnot Iterable
  • Community buildingnot Iterable
  • Subscriber managementnot Iterable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Iterable

  • No pricing is published on the site; the homepage routes every visitor to Book a demo or Contact Sales rather than listing plans or figures

Substack

  • Substack takes a 10% cut of subscription revenue (writers keep 90%), plus separate credit card processing fees

Pricing, plan by plan

Iterable

On request

No published plan breakdown. See the Iterable review.

Substack

Free
  • FreeFree
    • Unlimited newsletters
    • Basic design
    • Archive access
  • Pro$12/month
    • Custom domain
    • Advanced analytics
    • Member chat

Which should you pick?

Choose Iterable if

Nothing in the data separates Iterable from Substack on the points above - pick on price and on how each one feels to use.

Iterable review

Choose Substack if

  • You need newsletter publishing.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want subscriber management.
Substack review

Questions people ask

Is Iterable or Substack better?
Neither clearly leads. Iterable starts at On request and Substack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Iterable or Substack?
Substack has a free tier; the other does not. Paid plans start at On request for Iterable and Free for Substack.
Does Iterable or Substack run on more platforms?
Iterable runs on Web. Substack runs on Web, Mobile.
Can I use Substack for free?
Yes. Substack has a free tier, so you can try it without paying. Iterable starts at On request.
What can Iterable do that Substack cannot?
Substack covers Newsletter publishing, Subscriber management, Paid subscriptions, Email analytics.
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Related pages

More on Iterable

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