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AR VR · head to head

Instagram AR Effects vs Tilt Brush

Instagram AR Effects logo

Instagram AR Effects

AR VR

Creative AR effects for Instagram Stories and Reels

From
Free
Rated
-
Full reviewWebsite
Tilt Brush logo

Tilt Brush

AR VR

Paint in 3D space with VR

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Instagram AR Effects no pricing information published on Instagram's official pages; Tilt Brush no longer actively developed by Google since January 2021; future updates and support are not guaranteed
  • They diverge on capability: Instagram AR Effects covers Face effects, Tilt Brush covers 3D painting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Instagram AR Effects and Tilt Brush actually diverge.

Attributes where Instagram AR Effects and Tilt Brush differ
AttributeInstagram AR EffectsTilt Brush
Pricing modelfreeUnknown
PlatformsAr, Ios, AndroidHTC Vive, Oculus Rift, Oculus Quest, Windows Mixed Reality, Valve Index, PlayStation VR
Founded20042016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (AR VR).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instagram AR Effects

  • Face effects
  • World effects
  • Interactive filters
  • Beauty effects
  • Spark AR Studio
  • Instagram Stories
  • Reels
  • Ar support

Only in Tilt Brush

  • 3D painting
  • Dynamic brushes
  • Environment selection
  • Animation
  • Google Poly
  • Sketchfab
  • YouTube VR
  • Vr support

What people use each for

The jobs each tool is most often brought in to do.

Instagram AR Effects

  • VR Gaming
  • AR Marketing
  • Virtual Training
  • 3D Visualization
  • Immersive Experiences

Tilt Brush

  • VR Gaming
  • AR Marketing
  • Virtual Training
  • 3D Visualization
  • Immersive Experiences

Both are used for vr gaming, ar marketing, virtual training, 3d visualization, immersive experiences, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instagram AR Effects

  • no pricing information published on Instagram's official pages
  • pricing model not disclosed on vendor sites

Tilt Brush

  • No longer actively developed by Google since January 2021; future updates and support are not guaranteed
  • Limited editing capabilities with no layers system and no 3D brushes for precise refinement
  • Not designed for professional branding or marketing work; better suited for creative expression than practical design
  • Tool limitations make it difficult to move, cut, or rearrange grouped elements after creation
  • VR hardware costs are high relative to software cost, and can cause motion sickness in some users

Pricing, plan by plan

Instagram AR Effects

Free
  • FreeFree
    • AR effects library
    • Effect creation
    • Publishing

Tilt Brush

Free
  • Google Tilt Brush$19.99/one-time
    • VR painting and creative tools
    • Available on VR app stores
  • Open Brush (open-source)Free
    • Free open-source version
    • Available on Steam and Meta Quest

Which should you pick?

Choose Instagram AR Effects if

  • You need face effects.
  • You want to start without paying.
  • You work on Ar, Ios, Android.
  • You also want world effects.
Instagram AR Effects review

Choose Tilt Brush if

  • You need 3d painting.
  • You want to start without paying.
  • You work on HTC Vive, Oculus Rift, Oculus Quest, Windows Mixed Reality, Valve Index, PlayStation VR.
  • You also want dynamic brushes.
Tilt Brush review

Questions people ask

Is Instagram AR Effects or Tilt Brush better?
Neither clearly leads. Instagram AR Effects starts at Free and Tilt Brush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instagram AR Effects or Tilt Brush?
Instagram AR Effects starts at Free and Tilt Brush at Free.
Does Instagram AR Effects or Tilt Brush run on more platforms?
Instagram AR Effects runs on Ar, Ios, Android. Tilt Brush runs on HTC Vive, Oculus Rift, Oculus Quest, Windows Mixed Reality, Valve Index, PlayStation VR.
Can I use Instagram AR Effects for free?
Both have a free tier, so you can try either at no cost before committing.
What is Instagram AR Effects best used for?
Instagram AR Effects is most often used for vr gaming, ar marketing, virtual training, 3d visualization.
What can Instagram AR Effects do that Tilt Brush cannot?
Instagram AR Effects covers Face effects, World effects, Interactive filters, Beauty effects. Tilt Brush covers 3D painting, Dynamic brushes, Environment selection, Animation.

Answered from the vendors’ own pages

Instagram AR Effects: How much does it cost to create AR effects on Instagram?

Instagram does not publish pricing information for creating or using AR effects. Creation and usage appear to be free for Instagram users, but comprehensive pricing details are not officially documented.

Source
Tilt Brush: Is Tilt Brush still available to use?

Yes. Although Google ended active development in January 2021, Tilt Brush remains available on VR app stores and continues to function. Google also open-sourced the code, enabling community-maintained alternatives like Open Brush to provide free versions for PC VR and Meta Quest.

Source
Tilt Brush: Is there a free version of Tilt Brush?

The official Google Tilt Brush costs $19.99. However, Open Brush (the open-source community version) is completely free and available for PC VR via Steam and on Oculus Quest.

Source
Tilt Brush: What VR headsets does Tilt Brush support?

Tilt Brush works on HTC Vive, Oculus Rift, Oculus Quest, Windows Mixed Reality, Valve Index, and PlayStation VR. The open-source Open Brush version also supports PC VR.

Source
Tilt Brush: Can I export my Tilt Brush creations?

Yes. Tilt Brush creations can be exported as room-scale VR pieces or animated GIFs to share with others. The app does not support direct export to 3D model formats like OBJ or FBX.

Source
Tilt Brush: Is Tilt Brush good for professional 3D design work?

Tilt Brush is primarily a creative expression and painting tool rather than a professional 3D design tool. It lacks features like layers, editable 3D brushes, and precise refinement controls needed for professional workflows. For professional VR sculpting, Adobe Medium or Quill are better choices.

Source
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