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Software · head to head

IDENTIFIX vs DealerTrack

IDENTIFIX logo

IDENTIFIX

Software

Fix it the first time

From
$99/month
Rated
-
Full reviewWebsite
D

DealerTrack

Software

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: IDENTIFIX promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
  • They diverge on capability: IDENTIFIX covers Direct-Hit database, DealerTrack covers F&I management.

Where they differ

Only the attributes on which IDENTIFIX and DealerTrack actually diverge.

Attributes where IDENTIFIX and DealerTrack differ
AttributeIDENTIFIXDealerTrack
Starting price$99/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Desktop, MobileWeb, Mobile, Desktop
Founded19871990

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IDENTIFIX

  • Direct-Hit database
  • Confirmed fixes
  • OEM repair info
  • Wiring diagrams
  • TSB access
  • Component locators
  • Hotline support
  • Training videos

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

IDENTIFIX

  • Automotive repair shops looking up verified repair fixes and diagnostic data for specific vehiclesnot DealerTrack

DealerTrack

  • Dealership Managementnot IDENTIFIX
  • Service Schedulingnot IDENTIFIX
  • Inventory Managementnot IDENTIFIX
  • Sales Operationsnot IDENTIFIX
  • Customer Relationshipnot IDENTIFIX

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IDENTIFIX

  • Promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
  • DIY plan at $29.99/mo limits database access to a single vehicle only, versus full vehicle database on Academy and Pro plans
  • Technician training and certification prep are excluded from the Pro plan and included only on the pricier Academy plan

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

IDENTIFIX

$99/month
  • Direct-Hit$99/month
    • Confirmed fixes
    • OEM information
    • Wiring diagrams
  • Direct-Hit Pro$159/month
    • Everything in Direct-Hit
    • Hotline calls
    • Expert assistance
  • Shop Plus$249/month
    • Everything in Pro
    • Multiple users
    • Shop management

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose IDENTIFIX if

  • You need direct-hit database.
  • You work on Web, Desktop, Mobile.
  • You also want confirmed fixes.
IDENTIFIX review

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Questions people ask

Is IDENTIFIX or DealerTrack better?
Neither clearly leads. IDENTIFIX starts at $99/month and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IDENTIFIX or DealerTrack?
IDENTIFIX starts at $99/month and DealerTrack at On request.
Does IDENTIFIX or DealerTrack run on more platforms?
IDENTIFIX runs on Web, Desktop, Mobile. DealerTrack runs on Web, Mobile, Desktop.
What is IDENTIFIX best used for?
IDENTIFIX is most often used for automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles. Of those, automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles is not what DealerTrack is typically brought in for.
What can IDENTIFIX do that DealerTrack cannot?
IDENTIFIX covers Direct-Hit database, Confirmed fixes, OEM repair info, Wiring diagrams. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Both handle Data encryption.
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