Software · head to head
Google Dialogflow vs Kustomer
The short version
- Only Google Dialogflow has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Dialogflow google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
- They diverge on capability: Google Dialogflow covers NLU and NLG, Kustomer covers Unified customer view.
Where they differ
Only the attributes on which Google Dialogflow and Kustomer actually diverge.
| Attribute | Google Dialogflow | Kustomer |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | usage-based | quote |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Messaging apps, Voice assistants | Web, Cloud |
| Founded | 1998 | 2015 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Dialogflow
- NLU and NLG
- Multi-language support
- Integration with Google services
- Webhooks
- Google Cloud
- Slack
- Telegram
- Mobile support
Only in Kustomer
- Unified customer view
- AI automation
- Omnichannel
- Workflow automation
- Knowledge base
- Analytics
- Shopify
- Magento
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Google Dialogflow
- Customer engagementnot Kustomer
- Lead generationnot Kustomer
- Customer supportnot Kustomer
- Sales automationnot Kustomer
Kustomer
- Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Google Dialogflow
- Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Google Dialogflow
- Enterprises seeking customer 360 views and advanced workflow automationnot Google Dialogflow
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Dialogflow
- Google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.
Kustomer
- Pricing not published; requires customised sales assessment and quote for exact costs
- Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
- Customisation-based pricing structure means no transparent cost comparison with competitors
Pricing, plan by plan
Google Dialogflow
Free- Free TierFree
- 100 requests/day
- Basic NLU
- Standard$0.005/month
- Pay per request
- Advanced features
- Enterprise$undefined/month
- Custom SLAs
- Dedicated support
Kustomer
On requestNo published plan breakdown. See the Kustomer review.
Which should you pick?
Choose Google Dialogflow if
- You need nlu and nlg.
- You want to start without paying.
- You work on Web, Mobile, Messaging apps, Voice assistants.
- You also want multi-language support.
Choose Kustomer if
- You need unified customer view.
- You work on Web, Cloud.
- You also want ai automation.
Questions people ask
- Is Google Dialogflow or Kustomer better?
- Neither clearly leads. Google Dialogflow starts at Free and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Dialogflow or Kustomer?
- Google Dialogflow has a free tier; the other does not. Paid plans start at Free for Google Dialogflow and On request for Kustomer.
- Does Google Dialogflow or Kustomer run on more platforms?
- Google Dialogflow runs on Web, Mobile, Messaging apps, Voice assistants. Kustomer runs on Web, Cloud.
- Can I use Google Dialogflow for free?
- Yes. Google Dialogflow has a free tier, so you can try it without paying. Kustomer starts at On request.
- What is Google Dialogflow best used for?
- Google Dialogflow is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what Kustomer is typically brought in for.
- What can Google Dialogflow do that Kustomer cannot?
- Google Dialogflow covers NLU and NLG, Multi-language support, Integration with Google services, Webhooks. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle Facebook, Web support.
Related pages
More on Google Dialogflow
Keep looking
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