Is Brella or Hopin better?

Neither clearly leads. Brella starts at $2500/event and Hopin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Brella or Hopin?

Hopin has a free tier; the other does not. Paid plans start at $2500/event for Brella and Free for Hopin.

Does Brella or Hopin run on more platforms?

Brella runs on Web. Hopin runs on Web, iOS, Android.

Can I use Hopin for free?

Yes. Hopin has a free tier, so you can try it without paying. Brella starts at $2500/event.

What can Brella do that Hopin cannot?

Brella covers AI matchmaking, 1:1 meeting scheduler, Intent data, Sponsor promotion. Hopin covers Virtual stages, Networking sessions, Expo areas, Breakout rooms. Both handle Salesforce, HubSpot, Web support, Ios support.

Events · head to head

Brella vs Hopin

Brella

Events

AI-powered networking for events

From: $2500/event
Rated: -

Full review Website

Hopin

Webinars

Virtual and hybrid events at scale

From: Free
Rated: -

Full review Website

The short version

Only Hopin has a free tier, so it costs nothing to try first.
Each has a real cost: Brella limited feature set compared to full-featured event management platforms; Hopin platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors
They diverge on capability: Brella covers AI matchmaking, Hopin covers Virtual stages.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Brella and Hopin actually diverge.

Attributes where Brella and Hopin differ
Attribute	Brella	Hopin
Starting price	$2500/event	Free
Pricing model	subscription	Unknown
Free tier	No	Yes
Platforms	Web	Web, iOS, Android
Category	Events	Webinars
Founded	2016	2019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brella

AI matchmaking
1:1 meeting scheduler
Intent data
Sponsor promotion
Analytics dashboard
Eventbrite
Cvent
Zoom

Only in Hopin

Virtual stages
Networking sessions
Expo areas
Breakout rooms
Live streaming
Stripe
Zapier
Marketo

Both cover

Salesforce
HubSpot
Web support
Ios support
Android support

What people use each for

The jobs each tool is most often brought in to do.

Brella

Event planning
Ticket sales
Attendee management
Virtual events
Event marketing

Hopin

Event planning
Ticket sales
Attendee management
Virtual events
Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brella

Limited feature set compared to full-featured event management platforms
No trial version available
English language only, no multilingual support
Pricing not transparent; custom quotes only without public pricing

Hopin

Platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors
Hard registration caps with additional charges if events exceed 100 registrations
Post-acquisition delays with slow account activation taking up to 45 days and slow responses to onboarding questions
High pricing particularly problematic for organizations running occasional or simple webinars
No Facebook or YouTube live streaming integration and limited caption support for accessibility

Pricing, plan by plan

Brella

$2500/event

Essential$2500/event
- AI matchmaking
- 1:1 meetings
- Event app
Professional$5000/event
- Advanced matching
- Sponsor features
- Analytics
Enterprise$10000/event
- Custom development
- API access
- White-label

Hopin

Free

No published plan breakdown. See the Hopin review.

Which should you pick?

Choose Brella if

You need ai matchmaking.
You also want 1:1 meeting scheduler.

Brella review

Choose Hopin if

You need virtual stages.
You want to start without paying.
You work on Web, iOS, Android.
You also want networking sessions.

Hopin review

Questions people ask

Is Brella or Hopin better?: Neither clearly leads. Brella starts at $2500/event and Hopin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brella or Hopin?: Hopin has a free tier; the other does not. Paid plans start at $2500/event for Brella and Free for Hopin.
Does Brella or Hopin run on more platforms?: Brella runs on Web. Hopin runs on Web, iOS, Android.
Can I use Hopin for free?: Yes. Hopin has a free tier, so you can try it without paying. Brella starts at $2500/event.
What is Brella best used for?: Brella is most often used for event planning, ticket sales, attendee management, virtual events.
What can Brella do that Hopin cannot?: Brella covers AI matchmaking, 1:1 meeting scheduler, Intent data, Sponsor promotion. Hopin covers Virtual stages, Networking sessions, Expo areas, Breakout rooms. Both handle Salesforce, HubSpot, Web support, Ios support.

Answered from the vendors’ own pages

Brella: Does Brella offer a free trial?

No. Brella does not offer a trial version, so potential customers cannot test the platform before committing.

Source

Hopin: What is Hopin's pricing?

Hopin (now RingCentral Events) starts at approximately $99 per organizer per month (billed annually) for the Events Pro plan, with higher tiers at $199 and $299 per month adding onsite capabilities and advanced integrations. A free plan is available with limited features.

Source

Brella: How is Brella priced?

Brella uses custom, per-attendee pricing with no publicly displayed rates. The final price depends on total attendees and consulting services selected. Third-party estimates suggest $5,000 to $25,000+ per event.

Source

Hopin: What features does Hopin include?

Hopin provides registration, live streaming, networking tools (1:1 video matchmaking, breakout rooms), virtual reception and expo areas, real-time analytics and reporting, and integrations with Salesforce, HubSpot, Marketo, and Pardot.

Source

Brella: What languages does Brella support?

Brella currently supports English only, which may limit international organizations or multilingual attendees.

Source

Hopin: Can Hopin live stream to Facebook or YouTube?

No. Hopin does not offer native options to live stream video conferencing directly to Facebook or YouTube. This requires manual setup or third-party solutions.

Source

Brella: What integrations does Brella offer?

Brella integrates with event registration platforms Eventbrite, Swoogo, and Tito; CRM platforms Salesforce Data Cloud and HubSpot CRM; WooCommerce for e-commerce; and Zapier for general automation.

Source

Hopin: Does Hopin provide automated captions during events?

Hopin does not offer built-in caption support across all features, which is a limitation for accessibility and engagement during live sessions.

Source

Brella: Who is Brella best suited for?

Brella is recommended for large conferences and trade shows with 5,000+ attendees, particularly those with sponsorship inventory and investor meeting requirements.

Source

Hopin: Who acquired Hopin?

RingCentral acquired Hopin in late 2023. The platform is now sold as RingCentral Events with ongoing support and updates managed by RingCentral.

Brella vs Hopin

Brella

Hopin

The short version

Where they differ

What each one covers

Only in Brella

Only in Hopin

Both cover

What people use each for

Brella

Hopin

Where each one falls short

Brella

Hopin

Pricing, plan by plan

Brella

Hopin

Which should you pick?

Choose Brella if

Choose Hopin if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Brella

More on Hopin

Keep looking

Other head to heads