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APIs · head to head

Hasura vs UnoPIM

Hasura logo

Hasura

APIs

GraphQL engine that instantly creates production-ready GraphQL API from databases

From
Free
Rated
-
Full reviewWebsite
UnoPIM logo

UnoPIM

E-Commerce

Automate and scale your product data with an AI-powered open-source PIM.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hasura active model definition: model/command accessed more than 1,000 times monthly; UnoPIM self-hosted. There is no vendor-run cloud option, so somebody has to run PHP 8.4, a supported MariaDB, MySQL or PostgreSQL, and keep them patched.
  • They diverge on capability: Hasura covers GraphQL API, UnoPIM covers Product Infromation Management System.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Hasura and UnoPIM actually diverge.

Attributes where Hasura and UnoPIM differ
AttributeHasuraUnoPIM
Pricing modelfreemiumopen-source
PlatformsWebweb, linux
CategoryAPIsE-Commerce
Founded20172024

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hasura

  • GraphQL API
  • Real-time subscriptions
  • Access control
  • PostgreSQL
  • MySQL
  • Webhooks
  • REST APIs
  • Cloud support

Only in UnoPIM

  • Product Infromation Management System
  • Digital Asset Management
  • Enterprise-Scale Performance
  • Bulk Import/Export (CSV & XLSX)
  • Multi-Channel & Multi-Language Distribution

What people use each for

The jobs each tool is most often brought in to do.

Hasura

  • Automatic GraphQL API generation from existing databasesnot UnoPIM
  • Real-time data subscriptions for modern applicationsnot UnoPIM
  • Backend infrastructure for web and mobile applicationsnot UnoPIM
  • Event-triggered webhooks for database changesnot UnoPIM

UnoPIM

  • Centralising product data across multiple sales channelsnot Hasura
  • Enriching catalogue attributes before a channel launchnot Hasura
  • Migrating a large catalogue between e-commerce platformsnot Hasura
  • Managing product copy and assets in multiple languagesnot Hasura
  • Publishing consistent product data to marketplaces and storefrontsnot Hasura

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hasura

  • Active model definition: model/command accessed more than 1,000 times monthly
  • Private DDN requires Base or Advanced plan

UnoPIM

  • Self-hosted. There is no vendor-run cloud option, so somebody has to run PHP 8.4, a supported MariaDB, MySQL or PostgreSQL, and keep them patched.
  • The stack is specific and recent. Laravel 13 on PHP 8.4.1 or newer rules out shared hosting and older managed PHP environments.
  • Younger than the established PIM tools it competes with, first released in 2024, so there is less third-party tooling and a smaller pool of implementers.
  • Support is community-driven unless you buy it from Webkul. The MIT licence carries no SLA.
  • The AI content generation and AI agent chat depend on third-party model providers you supply and pay for separately.

Pricing, plan by plan

Hasura

Free
  • DDN FreeFree
    • Unlimited models
    • 1 supergraph developer
    • 15-minute observability retention
  • DDN Base$5/month
    • Per active model billing
    • Unlimited developers
    • 30-day observability retention
  • DDN Advanced$30/month
    • Per active model billing
    • Federated collaboration
    • Multi-repo CI/CD

UnoPIM

Free
  • Open Source$undefined/month
    • Unlimited projects
    • Advanced analytics
    • API access

Which should you pick?

Choose Hasura if

  • You need graphql api.
  • You want to start without paying.
  • You also want real-time subscriptions.
Hasura review

Choose UnoPIM if

  • You need product infromation management system.
  • You want to start without paying.
  • You work on web, linux.
  • You also want digital asset management.
UnoPIM review

Questions people ask

Is Hasura or UnoPIM better?
Neither clearly leads. Hasura starts at Free and UnoPIM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hasura or UnoPIM?
Hasura starts at Free and UnoPIM at Free.
Does Hasura or UnoPIM run on more platforms?
Hasura runs on Web. UnoPIM runs on web, linux.
Can I use Hasura for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hasura best used for?
Hasura is most often used for automatic graphql api generation from existing databases, real-time data subscriptions for modern applications, backend infrastructure for web and mobile applications, event-triggered webhooks for database changes. Of those, automatic graphql api generation from existing databases and real-time data subscriptions for modern applications are not what UnoPIM is typically brought in for.
What can Hasura do that UnoPIM cannot?
Hasura covers GraphQL API, Real-time subscriptions, Access control, PostgreSQL. UnoPIM covers Product Infromation Management System, Digital Asset Management, Enterprise-Scale Performance, Bulk Import/Export (CSV & XLSX).

Answered from the vendors’ own pages

Hasura: How much does Hasura cost?

Hasura DDN Free is free. DDN Base starts at $5/active model/month, and DDN Advanced starts at $30/active model/month.

Source
UnoPIM: Is UnoPIM really free?

Yes. UnoPIM is released under the MIT licence and the source is on GitHub, so there is no licence fee and no seat cost. What you pay for is hosting, and optionally Webkul's commercial support and implementation services.

Source
Hasura: What is an active model in Hasura pricing?

An active model is defined as any model or command accessed more than 1,000 times monthly.

Source
UnoPIM: What does UnoPIM need to run?

Laravel 13 on PHP 8.4.1 or newer, with MariaDB 10.11 LTS or 11.8 LTS, MySQL 8.0.32 or newer, or PostgreSQL 16. Node 22 LTS is recommended for building assets.

Source
Hasura: Is there a free version of Hasura?

Yes, Hasura DDN Free is always free and includes unlimited models, 1 supergraph developer, and 15-minute observability retention.

Source
UnoPIM: How many products can UnoPIM handle?

The project states it is built to manage, enrich and scale product data beyond 10 million products, with performance tuning aimed at high-volume catalogues.

Source
UnoPIM: Who maintains UnoPIM?

Webkul, an e-commerce software company based in Noida, India. The project is open source with an active community and has passed 11,000 GitHub stars.

Source
UnoPIM: Does UnoPIM include digital asset management?

Yes. Images, videos and documents are stored and organised alongside product data with metadata tagging, rather than needing a separate DAM.

Source
UnoPIM: What AI features does it include?

An AI agent chat for managing products conversationally, and AI content generation with support for more than ten model providers. You supply and pay for the provider.

Source
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