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APIs · head to head

Directus vs UnoPIM

Directus logo

Directus

APIs

Open-source data platform providing REST and GraphQL APIs

From
Free
Rated
-
Full reviewWebsite
UnoPIM logo

UnoPIM

E-Commerce

Automate and scale your product data with an AI-powered open-source PIM.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Directus free permissive use of the self hosted product is limited to organisations under $5M annual revenue with fewer than 50 employees, so crossing either threshold turns a free dependency into a paid licence; UnoPIM self-hosted. There is no vendor-run cloud option, so somebody has to run PHP 8.4, a supported MariaDB, MySQL or PostgreSQL, and keep them patched.
  • They diverge on capability: Directus covers REST API, UnoPIM covers Product Infromation Management System.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Directus and UnoPIM actually diverge.

Attributes where Directus and UnoPIM differ
AttributeDirectusUnoPIM
PlatformsNode.js, Cloud, Self-hosted, Dockerweb, linux
CategoryAPIsE-Commerce
Founded20142024

Identical on both: starting price (Free), pricing model (open-source), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Directus

  • REST API
  • GraphQL API
  • Database management
  • PostgreSQL
  • MySQL
  • SQLite
  • Webhooks
  • Node.js support

Only in UnoPIM

  • Product Infromation Management System
  • Digital Asset Management
  • Enterprise-Scale Performance
  • Bulk Import/Export (CSV & XLSX)
  • Multi-Channel & Multi-Language Distribution

What people use each for

The jobs each tool is most often brought in to do.

Directus

  • Wrapping an existing SQL database in a REST and GraphQL API with an admin interfacenot UnoPIM
  • Running a self hosted headless CMS over a schema you already ownnot UnoPIM

UnoPIM

  • Centralising product data across multiple sales channelsnot Directus
  • Enriching catalogue attributes before a channel launchnot Directus
  • Migrating a large catalogue between e-commerce platformsnot Directus
  • Managing product copy and assets in multiple languagesnot Directus
  • Publishing consistent product data to marketplaces and storefrontsnot Directus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Directus

  • Free permissive use of the self hosted product is limited to organisations under $5M annual revenue with fewer than 50 employees, so crossing either threshold turns a free dependency into a paid licence
  • The free Core tier is a hard limit of 3 seats, 25 collections and 5 flows
  • The Team plan is $499 a month billed annually, or $599 monthly, with extra seats at $50 each
  • Team caps collections at 50, expandable to 100, and flows at 20

UnoPIM

  • Self-hosted. There is no vendor-run cloud option, so somebody has to run PHP 8.4, a supported MariaDB, MySQL or PostgreSQL, and keep them patched.
  • The stack is specific and recent. Laravel 13 on PHP 8.4.1 or newer rules out shared hosting and older managed PHP environments.
  • Younger than the established PIM tools it competes with, first released in 2024, so there is less third-party tooling and a smaller pool of implementers.
  • Support is community-driven unless you buy it from Webkul. The MIT licence carries no SLA.
  • The AI content generation and AI agent chat depend on third-party model providers you supply and pay for separately.

Pricing, plan by plan

Directus

Free
  • CommunityFree
    • Self-hosted Directus
    • Community support
  • Cloud$25/monthly
    • Managed cloud
    • Automatic updates
    • Backups

UnoPIM

Free
  • Open Source$undefined/month
    • Unlimited projects
    • Advanced analytics
    • API access

Which should you pick?

Choose Directus if

  • You need rest api.
  • You want to start without paying.
  • You work on Node.js, Cloud, Self-hosted, Docker.
  • You also want graphql api.
Directus review

Choose UnoPIM if

  • You need product infromation management system.
  • You want to start without paying.
  • You work on web, linux.
  • You also want digital asset management.
UnoPIM review

Questions people ask

Is Directus or UnoPIM better?
Neither clearly leads. Directus starts at Free and UnoPIM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Directus or UnoPIM?
Directus starts at Free and UnoPIM at Free.
Does Directus or UnoPIM run on more platforms?
Directus runs on Node.js, Cloud, Self-hosted, Docker. UnoPIM runs on web, linux.
Can I use Directus for free?
Both have a free tier, so you can try either at no cost before committing.
What is Directus best used for?
Directus is most often used for wrapping an existing sql database in a rest and graphql api with an admin interface, running a self hosted headless cms over a schema you already own. Of those, wrapping an existing sql database in a rest and graphql api with an admin interface and running a self hosted headless cms over a schema you already own are not what UnoPIM is typically brought in for.
What can Directus do that UnoPIM cannot?
Directus covers REST API, GraphQL API, Database management, PostgreSQL. UnoPIM covers Product Infromation Management System, Digital Asset Management, Enterprise-Scale Performance, Bulk Import/Export (CSV & XLSX).

Answered from the vendors’ own pages

Directus: What is Directus's pricing?

Directus Core is free and self-hosted. The Team tier costs $499/month (annual) or $599/month (rolling), including 10 user seats and cloud hosting at $99/month additional. Enterprise plans have custom pricing. Additional seats cost $50/month each.

Source
UnoPIM: Is UnoPIM really free?

Yes. UnoPIM is released under the MIT licence and the source is on GitHub, so there is no licence fee and no seat cost. What you pay for is hosting, and optionally Webkul's commercial support and implementation services.

Source
Directus: Can I use Directus for free?

Yes, Directus Core is completely free with 3 user seats, 25 Collections, 5 Flows, AI Assistant, and Advanced RBAC. Self-hosting is available at no cost.

Source
UnoPIM: What does UnoPIM need to run?

Laravel 13 on PHP 8.4.1 or newer, with MariaDB 10.11 LTS or 11.8 LTS, MySQL 8.0.32 or newer, or PostgreSQL 16. Node 22 LTS is recommended for building assets.

Source
Directus: How many user seats does each Directus tier include?

Core includes 3 user seats, Team includes 10 SSO seats, and Enterprise includes custom SSO seat counts. Additional Team seats cost $50/seat per month.

Source
UnoPIM: How many products can UnoPIM handle?

The project states it is built to manage, enrich and scale product data beyond 10 million products, with performance tuning aimed at high-volume catalogues.

Source
Directus: What happens to my monthly Directus plan if I switch?

Monthly plans are grandfathered for six months after switching, and annual plans are honored until renewal. Self-hosted licenses are handled case-by-case at renewal.

Source
UnoPIM: Who maintains UnoPIM?

Webkul, an e-commerce software company based in Noida, India. The project is open source with an active community and has passed 11,000 GitHub stars.

Source
Directus: Is there a free trial for Directus?

No trial period is mentioned. Users can start with the free Core tier immediately without a credit card.

Source
UnoPIM: Does UnoPIM include digital asset management?

Yes. Images, videos and documents are stored and organised alongside product data with metadata tagging, rather than needing a separate DAM.

Source
UnoPIM: What AI features does it include?

An AI agent chat for managing products conversationally, and AI content generation with support for more than ten model providers. You supply and pay for the provider.

Source
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