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API Management · head to head

Hasura vs Mailchimp

Hasura logo

Hasura

API Management

GraphQL engine that instantly creates production-ready GraphQL API from databases

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hasura database support limited to PostgreSQL, MongoDB, ClickHouse, and MS SQL Server only; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Hasura covers GraphQL API, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Hasura and Mailchimp actually diverge.

Attributes where Hasura and Mailchimp differ
AttributeHasuraMailchimp
Pricing modelopen-sourceUnknown
PlatformsWebWeb, iOS, Android
CategoryAPI ManagementE-commerce
Founded20172001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hasura

  • GraphQL API
  • Real-time subscriptions
  • Access control
  • PostgreSQL
  • MySQL
  • Webhooks
  • REST APIs
  • Cloud support

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Hasura

  • Automatic GraphQL API generation from existing databasesnot Mailchimp
  • Real-time data subscriptions for modern applicationsnot Mailchimp
  • Backend infrastructure for web and mobile applicationsnot Mailchimp
  • Event-triggered webhooks for database changesnot Mailchimp

Mailchimp

  • Email newslettersnot Hasura
  • E-commerce marketingnot Hasura
  • Lead generationnot Hasura
  • Customer engagementnot Hasura
  • Marketing automationnot Hasura

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hasura

  • Database support limited to PostgreSQL, MongoDB, ClickHouse, and MS SQL Server only

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Hasura

Free

No published plan breakdown. See the Hasura review.

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Hasura if

  • You need graphql api.
  • You want to start without paying.
  • You also want real-time subscriptions.
Hasura review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Hasura or Mailchimp better?
Neither clearly leads. Hasura starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hasura or Mailchimp?
Hasura starts at Free and Mailchimp at Free.
Does Hasura or Mailchimp run on more platforms?
Hasura runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Hasura for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hasura best used for?
Hasura is most often used for automatic graphql api generation from existing databases, real-time data subscriptions for modern applications, backend infrastructure for web and mobile applications, event-triggered webhooks for database changes. Of those, automatic graphql api generation from existing databases and real-time data subscriptions for modern applications are not what Mailchimp is typically brought in for.
What can Hasura do that Mailchimp cannot?
Hasura covers GraphQL API, Real-time subscriptions, Access control, PostgreSQL. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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