Softwr

APIs · head to head

Strapi vs UnoPIM

Strapi logo

Strapi

APIs

Headless CMS with REST and GraphQL APIs

From
$35/month
Rated
-
Full reviewWebsite
UnoPIM logo

UnoPIM

E-Commerce

Automate and scale your product data with an AI-powered open-source PIM.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UnoPIM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Strapi cloud pricing is per project, not per account, so a second project doubles the bill; UnoPIM self-hosted. There is no vendor-run cloud option, so somebody has to run PHP 8.4, a supported MariaDB, MySQL or PostgreSQL, and keep them patched.
  • They diverge on capability: Strapi covers REST API, UnoPIM covers Product Infromation Management System.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Strapi and UnoPIM actually diverge.

Attributes where Strapi and UnoPIM differ
AttributeStrapiUnoPIM
Starting price$35/monthFree
Pricing modelsubscriptionopen-source
Free tierNoYes
PlatformsNode.js, Cloud, Self-hosted, Dockerweb, linux
CategoryAPIsE-Commerce
Founded20152024

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Strapi

  • REST API
  • GraphQL API
  • Content management
  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Webhooks

Only in UnoPIM

  • Product Infromation Management System
  • Digital Asset Management
  • Enterprise-Scale Performance
  • Bulk Import/Export (CSV & XLSX)
  • Multi-Channel & Multi-Language Distribution

What people use each for

The jobs each tool is most often brought in to do.

Strapi

  • Running a self hosted headless CMS with a REST or GraphQL APInot UnoPIM
  • Giving editors a content admin panel over a custom content modelnot UnoPIM

UnoPIM

  • Centralising product data across multiple sales channelsnot Strapi
  • Enriching catalogue attributes before a channel launchnot Strapi
  • Migrating a large catalogue between e-commerce platformsnot Strapi
  • Managing product copy and assets in multiple languagesnot Strapi
  • Publishing consistent product data to marketplaces and storefrontsnot Strapi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Strapi

  • Cloud pricing is per project, not per account, so a second project doubles the bill
  • Starter at $35 a month allows 100,000 API requests, and overage is $1.50 per 25,000
  • Extra bandwidth is $30 per 100 GB and extra asset storage $0.60 per GB
  • Backups start at the Pro plan, weekly, and only become daily at Business
  • An uptime SLA is Business only, at $450 a month per project
  • Additional environments cost $60 a month on Pro and $300 a month on Business

UnoPIM

  • Self-hosted. There is no vendor-run cloud option, so somebody has to run PHP 8.4, a supported MariaDB, MySQL or PostgreSQL, and keep them patched.
  • The stack is specific and recent. Laravel 13 on PHP 8.4.1 or newer rules out shared hosting and older managed PHP environments.
  • Younger than the established PIM tools it competes with, first released in 2024, so there is less third-party tooling and a smaller pool of implementers.
  • Support is community-driven unless you buy it from Webkul. The MIT licence carries no SLA.
  • The AI content generation and AI agent chat depend on third-party model providers you supply and pay for separately.

Pricing, plan by plan

Strapi

$35/month
  • Starter$35/month
    • 100k API requests
    • 50 GB asset storage
    • 50 GB asset bandwidth
  • Pro$90/month
    • 1M API requests
    • 250 GB asset storage
    • 500 GB asset bandwidth
  • Business$450/month
    • 10M API requests
    • 1000 GB asset storage
    • 1000 GB asset bandwidth

UnoPIM

Free
  • Open Source$undefined/month
    • Unlimited projects
    • Advanced analytics
    • API access

Which should you pick?

Choose Strapi if

  • You need rest api.
  • You work on Node.js, Cloud, Self-hosted, Docker.
  • You also want graphql api.
Strapi review

Choose UnoPIM if

  • You need product infromation management system.
  • You want to start without paying.
  • You work on web, linux.
  • You also want digital asset management.
UnoPIM review

Questions people ask

Is Strapi or UnoPIM better?
Neither clearly leads. Strapi starts at $35/month and UnoPIM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Strapi or UnoPIM?
UnoPIM has a free tier; the other does not. Paid plans start at $35/month for Strapi and Free for UnoPIM.
Does Strapi or UnoPIM run on more platforms?
Strapi runs on Node.js, Cloud, Self-hosted, Docker. UnoPIM runs on web, linux.
Can I use UnoPIM for free?
Yes. UnoPIM has a free tier, so you can try it without paying. Strapi starts at $35/month.
What is Strapi best used for?
Strapi is most often used for running a self hosted headless cms with a rest or graphql api, giving editors a content admin panel over a custom content model. Of those, running a self hosted headless cms with a rest or graphql api and giving editors a content admin panel over a custom content model are not what UnoPIM is typically brought in for.
What can Strapi do that UnoPIM cannot?
Strapi covers REST API, GraphQL API, Content management, PostgreSQL. UnoPIM covers Product Infromation Management System, Digital Asset Management, Enterprise-Scale Performance, Bulk Import/Export (CSV & XLSX).

Answered from the vendors’ own pages

Strapi: How much do API request overages cost?

Additional API requests beyond the plan limit cost $1.50 per 25000 requests. Extra asset storage costs $0.60 per GB, and additional bandwidth costs $30 per 100 GB.

Source
UnoPIM: Is UnoPIM really free?

Yes. UnoPIM is released under the MIT licence and the source is on GitHub, so there is no licence fee and no seat cost. What you pay for is hosting, and optionally Webkul's commercial support and implementation services.

Source
Strapi: Is yearly billing available?

Yes, yearly billing saves up to 17% compared to monthly billing on Strapi Cloud plans.

Source
UnoPIM: What does UnoPIM need to run?

Laravel 13 on PHP 8.4.1 or newer, with MariaDB 10.11 LTS or 11.8 LTS, MySQL 8.0.32 or newer, or PostgreSQL 16. Node 22 LTS is recommended for building assets.

Source
Strapi: What is included with the Pro plan?

The Pro plan costs $90 per month per project and includes 1M API requests, 250 GB asset storage, 500 GB bandwidth, multi-environment support, weekly backups, and manual backups.

Source
UnoPIM: How many products can UnoPIM handle?

The project states it is built to manage, enrich and scale product data beyond 10 million products, with performance tuning aimed at high-volume catalogues.

Source
UnoPIM: Who maintains UnoPIM?

Webkul, an e-commerce software company based in Noida, India. The project is open source with an active community and has passed 11,000 GitHub stars.

Source
UnoPIM: Does UnoPIM include digital asset management?

Yes. Images, videos and documents are stored and organised alongside product data with metadata tagging, rather than needing a separate DAM.

Source
UnoPIM: What AI features does it include?

An AI agent chat for managing products conversationally, and AI content generation with support for more than ten model providers. You supply and pay for the provider.

Source
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