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Marketing · head to head

Google Optimize vs TinyLetter

Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
TinyLetter logo

TinyLetter

News

The simplest way to send newsletters

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; TinyLetter tinyLetter merged into Mailchimp; no longer offered as standalone product
  • They diverge on capability: Google Optimize covers A/B testing, TinyLetter covers Newsletter publishing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Optimize and TinyLetter actually diverge.

Attributes where Google Optimize and TinyLetter differ
AttributeGoogle OptimizeTinyLetter
Pricing modelfreemiumsubscription
CategoryMarketingNews
Founded19982011

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in TinyLetter

  • Newsletter publishing
  • Email templates
  • Subscriber management
  • Archive creation
  • Email delivery
  • Simple editor
  • Twitter
  • Facebook

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot TinyLetter
  • Personalising page content for defined audience segmentsnot TinyLetter
  • Redirect tests between alternative landing page URLsnot TinyLetter

TinyLetter

  • Email newsletter distribution to subscribersnot Google Optimize
  • Automated email marketing campaignsnot Google Optimize
  • Customer communication and engagementnot Google Optimize
  • E-commerce order notification systemsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

TinyLetter

  • TinyLetter merged into Mailchimp; no longer offered as standalone product
  • Free tier limited to 250 contacts maximum
  • Pricing varies significantly by contact volume tiers
  • Premium plan at $350/month may be cost-prohibitive for small newsletters

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

TinyLetter

Free
  • FreeFree
    • Up to 250 contacts
    • Basic email campaigns
    • Customer insights
  • Essentials$13/month
    • A/B testing
    • Scheduling
    • Limited templates
  • Standard$20/month
    • Automations
    • Personalization
    • Generative AI
  • Premium$350/month
    • Phone support
    • Priority support
    • Multivariate testing

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose TinyLetter if

  • You need newsletter publishing.
  • You want to start without paying.
  • You also want email templates.
TinyLetter review

Questions people ask

Is Google Optimize or TinyLetter better?
Neither clearly leads. Google Optimize starts at Free and TinyLetter at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or TinyLetter?
Google Optimize starts at Free and TinyLetter at Free.
Does Google Optimize or TinyLetter run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what TinyLetter is typically brought in for.
What can Google Optimize do that TinyLetter cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. TinyLetter covers Newsletter publishing, Email templates, Subscriber management, Archive creation. Both handle Web support.

Answered from the vendors’ own pages

Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
TinyLetter: Is TinyLetter still available separately?

No, TinyLetter has been merged into Mailchimp and is no longer offered as a standalone product. Existing TinyLetter users were migrated to Mailchimp's marketing platform.

Source
TinyLetter: Does Mailchimp offer a free email plan?

Yes, Mailchimp's free plan supports up to 250 contacts and allows you to create email campaigns and learn customer insights at no cost.

Source
TinyLetter: What discounts does Mailchimp offer for annual billing?

Mailchimp offers 15% off the first 12 months for accounts with 10,000 or more contacts.

Source
TinyLetter: Is there a free trial available for Mailchimp's paid plans?

Yes, a 14-day free trial is available for Standard and Essentials plans without requiring a credit card for the first 100 emails.

Source
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