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Marketing · head to head

Google Optimize vs Revue

Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
R

Revue

News

A newsletter platform by Twitter for writers and readers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Revue revue (the newsletter tool, at getrevue.co, not the unrelated revue.com photography magazine) was acquired by Twitter and shut down in January 2023; the Internet Archive's capture of getrevue.co on 3 January 2021 shows it was an editorial newsletter platform used by Vox Media, FastCompany and VentureBeat with subscription, sponsorship and ad-based monetization tools, sold via demo request.
  • They diverge on capability: Google Optimize covers A/B testing, Revue covers Newsletter creation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Optimize and Revue actually diverge.

Attributes where Google Optimize and Revue differ
AttributeGoogle OptimizeRevue
Pricing modelfreemiumfree
CategoryMarketingNews
Founded19982017

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Revue

  • Newsletter creation
  • Content curation
  • Twitter integration
  • Subscriber management
  • Email delivery
  • Share to followers
  • Editorial calendar
  • Twitter

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Revue
  • Personalising page content for defined audience segmentsnot Revue
  • Redirect tests between alternative landing page URLsnot Revue

Revue

  • Newsletter distributionnot Google Optimize
  • Content curationnot Google Optimize
  • Twitter promotionnot Google Optimize
  • Subscriber buildingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Revue

  • Revue (the newsletter tool, at getrevue.co, not the unrelated revue.com photography magazine) was acquired by Twitter and shut down in January 2023; the Internet Archive's capture of getrevue.co on 3 January 2021 shows it was an editorial newsletter platform used by Vox Media, FastCompany and VentureBeat with subscription, sponsorship and ad-based monetization tools, sold via demo request.

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Revue

Free
  • FreeFree
    • Newsletter publishing
    • Content curation
    • Twitter integration

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Revue if

  • You need newsletter creation.
  • You want to start without paying.
  • You also want content curation.
Revue review

Questions people ask

Is Google Optimize or Revue better?
Neither clearly leads. Google Optimize starts at Free and Revue at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Revue?
Google Optimize starts at Free and Revue at Free.
Does Google Optimize or Revue run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Revue is typically brought in for.
What can Google Optimize do that Revue cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Revue covers Newsletter creation, Content curation, Twitter integration, Subscriber management. Both handle Web support.

Answered from the vendors’ own pages

Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

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