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Google Optimize vs Microsoft Defender for Endpoint

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Software

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
  • They diverge on capability: Google Optimize covers A/B testing, Microsoft Defender for Endpoint covers Threat & vulnerability management.

Where they differ

Only the attributes on which Google Optimize and Microsoft Defender for Endpoint actually diverge.

Attributes where Google Optimize and Microsoft Defender for Endpoint differ
AttributeGoogle OptimizeMicrosoft Defender for Endpoint
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWindows, macOS, Linux, iOS, Android
Founded19981975

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Web support

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Microsoft Defender for Endpoint
  • Personalising page content for defined audience segmentsnot Microsoft Defender for Endpoint
  • Redirect tests between alternative landing page URLsnot Microsoft Defender for Endpoint

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Google Optimize
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Google Optimize
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.
Microsoft Defender for Endpoint review

Questions people ask

Is Google Optimize or Microsoft Defender for Endpoint better?
Neither clearly leads. Google Optimize starts at Free and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Microsoft Defender for Endpoint?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Microsoft Defender for Endpoint.
Does Google Optimize or Microsoft Defender for Endpoint run on more platforms?
Google Optimize runs on Web. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Microsoft Defender for Endpoint starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Microsoft Defender for Endpoint is typically brought in for.
What can Google Optimize do that Microsoft Defender for Endpoint cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle Cloud deployment.
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