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Google Optimize vs LastPass

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
LastPass logo

LastPass

Software

Simplify online life with LastPass password manager

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; LastPass free plan limited to 1 device type only
  • They diverge on capability: Google Optimize covers A/B testing, LastPass covers Password vault.

Where they differ

Only the attributes on which Google Optimize and LastPass actually diverge.

Attributes where Google Optimize and LastPass differ
AttributeGoogle OptimizeLastPass
PlatformsWebWeb, Desktop, Mobile
Founded19982008

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in LastPass

  • Password vault
  • Password generator
  • Autofill
  • Security dashboard
  • Dark web monitoring
  • Emergency access
  • Secure notes
  • Digital wallet

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot LastPass
  • Personalising page content for defined audience segmentsnot LastPass
  • Redirect tests between alternative landing page URLsnot LastPass

LastPass

  • Password management and vault storagenot Google Optimize
  • Multi-device access and autofillnot Google Optimize
  • Dark web monitoring and security dashboardnot Google Optimize
  • Team collaboration with shared folders and policiesnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

LastPass

  • Free plan limited to 1 device type only
  • Premium plan costs ~$3/month annually (30% discount applied)
  • Business Teams plan limited to up to 50 users maximum
  • Teams plan offers only 25 security policies
  • Business plan pricing ~$4/user/month
  • Business Max plan costs ~$7/user/month for advanced features

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

LastPass

Free

No published plan breakdown. See the LastPass review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose LastPass if

  • You need password vault.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want password generator.
LastPass review

Questions people ask

Is Google Optimize or LastPass better?
Neither clearly leads. Google Optimize starts at Free and LastPass at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or LastPass?
Google Optimize starts at Free and LastPass at Free.
Does Google Optimize or LastPass run on more platforms?
Google Optimize runs on Web. LastPass runs on Web, Desktop, Mobile.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what LastPass is typically brought in for.
What can Google Optimize do that LastPass cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. LastPass covers Password vault, Password generator, Autofill, Security dashboard.
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