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Adverity vs Microsoft Defender for Endpoint

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Software

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
  • They diverge on capability: Adverity covers Data aggregation, Microsoft Defender for Endpoint covers Threat & vulnerability management.

Where they differ

Only the attributes on which Adverity and Microsoft Defender for Endpoint actually diverge.

Attributes where Adverity and Microsoft Defender for Endpoint differ
AttributeAdverityMicrosoft Defender for Endpoint
Starting price$999/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Api, MobileWindows, macOS, Linux, iOS, Android
Founded20141975

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Microsoft Defender for Endpoint
  • Transforming and harmonising campaign data across sourcesnot Microsoft Defender for Endpoint
  • Monitoring data quality before it reaches reportingnot Microsoft Defender for Endpoint
  • Feeding a BI tool or warehouse with marketing datanot Microsoft Defender for Endpoint

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Adverity
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Adverity
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.

Questions people ask

Is Adverity or Microsoft Defender for Endpoint better?
Neither clearly leads. Adverity starts at $999/month and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Microsoft Defender for Endpoint?
Adverity starts at $999/month and Microsoft Defender for Endpoint at On request.
Does Adverity or Microsoft Defender for Endpoint run on more platforms?
Adverity runs on Web, Api, Mobile. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Microsoft Defender for Endpoint is typically brought in for.
What can Adverity do that Microsoft Defender for Endpoint cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle SOC2.

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