Software · head to head
Adverity vs Microsoft Defender for Endpoint

Adverity
Software
Marketing intelligence platform for data-driven organizations
- From
- $999/month
- Rated
- -
Microsoft Defender for Endpoint
Software
Enterprise endpoint security built into Microsoft 365
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
- They diverge on capability: Adverity covers Data aggregation, Microsoft Defender for Endpoint covers Threat & vulnerability management.
Where they differ
Only the attributes on which Adverity and Microsoft Defender for Endpoint actually diverge.
| Attribute | Adverity | Microsoft Defender for Endpoint |
|---|---|---|
| Starting price | $999/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web, Api, Mobile | Windows, macOS, Linux, iOS, Android |
| Founded | 2014 | 1975 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adverity
- Data aggregation
- Custom dashboards
- Advanced analytics
- Predictive insights
- Automated alerts
- Report scheduling
- Data quality rules
- Attribution modeling
Only in Microsoft Defender for Endpoint
- Threat & vulnerability management
- Attack surface reduction
- Next-gen protection
- EDR
- Auto investigation
- Microsoft Threat Experts
- Threat analytics
- Secure score
Both cover
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Adverity
- Consolidating marketing data from many advertising platformsnot Microsoft Defender for Endpoint
- Transforming and harmonising campaign data across sourcesnot Microsoft Defender for Endpoint
- Monitoring data quality before it reaches reportingnot Microsoft Defender for Endpoint
- Feeding a BI tool or warehouse with marketing datanot Microsoft Defender for Endpoint
Microsoft Defender for Endpoint
- Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Adverity
- Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Adverity
- Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Adverity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adverity
- No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
- An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it
Microsoft Defender for Endpoint
- Pricing not published on public websites; quote required from Microsoft sales
- Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
- Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation
Pricing, plan by plan
Adverity
$999/month- Starter$999/month
- Up to 10 data sources
- Custom dashboards
- Basic integrations
- Professional$2499/month
- Unlimited data sources
- Advanced analytics
- Premium integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated team
- Advanced security
Microsoft Defender for Endpoint
On requestNo published plan breakdown. See the Microsoft Defender for Endpoint review.
Which should you pick?
Choose Adverity if
- You need data aggregation.
- You work on Web, Api, Mobile.
- You also want custom dashboards.
Choose Microsoft Defender for Endpoint if
- You need threat & vulnerability management.
- You work on Windows, macOS, Linux, iOS, Android.
- You also want attack surface reduction.
Questions people ask
- Is Adverity or Microsoft Defender for Endpoint better?
- Neither clearly leads. Adverity starts at $999/month and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adverity or Microsoft Defender for Endpoint?
- Adverity starts at $999/month and Microsoft Defender for Endpoint at On request.
- Does Adverity or Microsoft Defender for Endpoint run on more platforms?
- Adverity runs on Web, Api, Mobile. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
- What is Adverity best used for?
- Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Microsoft Defender for Endpoint is typically brought in for.
- What can Adverity do that Microsoft Defender for Endpoint cannot?
- Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle SOC2.
Related pages
More on Microsoft Defender for Endpoint
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