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Marketing & Analytics · head to head

Funnel.io vs Microsoft Defender for Endpoint

Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Security & Cybersecurity

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Microsoft Defender for Endpoint covers Threat & vulnerability management.

Where they differ

Only the attributes on which Funnel.io and Microsoft Defender for Endpoint actually diverge.

Attributes where Funnel.io and Microsoft Defender for Endpoint differ
AttributeFunnel.ioMicrosoft Defender for Endpoint
Starting price$299/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, ApiWindows, macOS, Linux, iOS, Android
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20151975

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Microsoft Defender for Endpoint
  • Exporting blended marketing data to BI tools and warehousesnot Microsoft Defender for Endpoint

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Funnel.io
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Funnel.io
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.
Microsoft Defender for Endpoint review

Questions people ask

Is Funnel.io or Microsoft Defender for Endpoint better?
Neither clearly leads. Funnel.io starts at $299/month and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Microsoft Defender for Endpoint?
Funnel.io starts at $299/month and Microsoft Defender for Endpoint at On request.
Does Funnel.io or Microsoft Defender for Endpoint run on more platforms?
Funnel.io runs on Web, Mobile, Api. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Microsoft Defender for Endpoint is typically brought in for.
What can Funnel.io do that Microsoft Defender for Endpoint cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle SOC2.
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