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Security & Cybersecurity · head to head

Microsoft Defender for Endpoint vs Ruler Analytics

Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Security & Cybersecurity

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Microsoft Defender for Endpoint covers Threat & vulnerability management, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Microsoft Defender for Endpoint and Ruler Analytics actually diverge.

Attributes where Microsoft Defender for Endpoint and Ruler Analytics differ
AttributeMicrosoft Defender for EndpointRuler Analytics
Starting priceOn request£299/month
Pricing modelquoteUnknown
PlatformsWindows, macOS, Linux, iOS, AndroidWeb
CategorySecurity & CybersecurityMarketing & Analytics
Founded19752012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Ruler Analytics
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Ruler Analytics
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Microsoft Defender for Endpoint
  • ROI measurementnot Microsoft Defender for Endpoint
  • Lead trackingnot Microsoft Defender for Endpoint
  • Revenue attributionnot Microsoft Defender for Endpoint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.
Microsoft Defender for Endpoint review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Microsoft Defender for Endpoint or Ruler Analytics better?
Neither clearly leads. Microsoft Defender for Endpoint starts at On request and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft Defender for Endpoint or Ruler Analytics?
Microsoft Defender for Endpoint starts at On request and Ruler Analytics at £299/month.
Does Microsoft Defender for Endpoint or Ruler Analytics run on more platforms?
Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android. Ruler Analytics runs on Web.
What is Microsoft Defender for Endpoint best used for?
Microsoft Defender for Endpoint is most often used for enterprise endpoint security across windows, macos, linux, android, and ios via plans 1 or 2, small and medium-sized businesses using microsoft defender for business as alternative, organisations using microsoft 365 e5 which includes defender for endpoint plan 2. Of those, enterprise endpoint security across windows, macos, linux, android, and ios via plans 1 or 2 and small and medium-sized businesses using microsoft defender for business as alternative are not what Ruler Analytics is typically brought in for.
What can Microsoft Defender for Endpoint do that Ruler Analytics cannot?
Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle SOC2, Cloud deployment.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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Related pages

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