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Marketing & Analytics · head to head

Fathom Analytics vs Microsoft Defender for Endpoint

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Security & Cybersecurity

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
  • They diverge on capability: Fathom Analytics covers Page view tracking, Microsoft Defender for Endpoint covers Threat & vulnerability management.

Where they differ

Only the attributes on which Fathom Analytics and Microsoft Defender for Endpoint actually diverge.

Attributes where Fathom Analytics and Microsoft Defender for Endpoint differ
AttributeFathom AnalyticsMicrosoft Defender for Endpoint
Starting price$14/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWindows, macOS, Linux, iOS, Android
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20141975

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Web support
  • 20+ languages language support

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Microsoft Defender for Endpoint
  • A lightweight Google Analytics replacementnot Microsoft Defender for Endpoint
  • Tracking many sites from one accountnot Microsoft Defender for Endpoint
  • Long-term historical reporting while subscribednot Microsoft Defender for Endpoint

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Fathom Analytics
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Fathom Analytics
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.
Microsoft Defender for Endpoint review

Questions people ask

Is Fathom Analytics or Microsoft Defender for Endpoint better?
Neither clearly leads. Fathom Analytics starts at $14/month and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Microsoft Defender for Endpoint?
Fathom Analytics starts at $14/month and Microsoft Defender for Endpoint at On request.
Does Fathom Analytics or Microsoft Defender for Endpoint run on more platforms?
Fathom Analytics runs on Web. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Microsoft Defender for Endpoint is typically brought in for.
What can Fathom Analytics do that Microsoft Defender for Endpoint cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle Cloud deployment.
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