Software · head to head
CrowdStrike Falcon vs Google Optimize

CrowdStrike Falcon
Software
Stop breaches with AI-native cybersecurity
- From
- $7.99/month
- Rated
- -
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- Each has a real cost: CrowdStrike Falcon falcon Go tier limited to maximum of 100 devices; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- They diverge on capability: CrowdStrike Falcon covers Next-gen antivirus, Google Optimize covers A/B testing.
Where they differ
Only the attributes on which CrowdStrike Falcon and Google Optimize actually diverge.
| Attribute | CrowdStrike Falcon | Google Optimize |
|---|---|---|
| Starting price | $7.99/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Windows, macOS, Linux | Web |
| Founded | 2011 | 1998 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CrowdStrike Falcon
- Next-gen antivirus
- Endpoint detection and response
- Threat intelligence
- IT hygiene
- USB device control
- Firewall management
- Threat graph
- Real-time response
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Analytics
- Google Tag Manager
- Google's security
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
CrowdStrike Falcon
- Small endpoint deployments via Falcon Go with per-device pricingnot Google Optimize
- Mid-market organisations via Falcon Pro or Enterprise with advanced threat detectionnot Google Optimize
- Organisations requiring custom managed detection and response via Falcon Completenot Google Optimize
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot CrowdStrike Falcon
- Personalising page content for defined audience segmentsnot CrowdStrike Falcon
- Redirect tests between alternative landing page URLsnot CrowdStrike Falcon
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CrowdStrike Falcon
- Falcon Go tier limited to maximum of 100 devices
- Falcon Complete Next-Gen MDR requires custom quote; pricing not published
- Higher tiers (Enterprise and above) feature gatekeeping for threat hunting and identity protection
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Pricing, plan by plan
CrowdStrike Falcon
$7.99/monthNo published plan breakdown. See the CrowdStrike Falcon review.
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Which should you pick?
Choose CrowdStrike Falcon if
- You need next-gen antivirus.
- You work on Windows, macOS, Linux.
- You also want endpoint detection and response.
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Questions people ask
- Is CrowdStrike Falcon or Google Optimize better?
- Neither clearly leads. CrowdStrike Falcon starts at $7.99/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CrowdStrike Falcon or Google Optimize?
- Google Optimize has a free tier; the other does not. Paid plans start at $7.99/month for CrowdStrike Falcon and Free for Google Optimize.
- Does CrowdStrike Falcon or Google Optimize run on more platforms?
- CrowdStrike Falcon runs on Windows, macOS, Linux. Google Optimize runs on Web.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. CrowdStrike Falcon starts at $7.99/month.
- What is CrowdStrike Falcon best used for?
- CrowdStrike Falcon is most often used for small endpoint deployments via falcon go with per-device pricing, mid-market organisations via falcon pro or enterprise with advanced threat detection, organisations requiring custom managed detection and response via falcon complete. Of those, small endpoint deployments via falcon go with per-device pricing and mid-market organisations via falcon pro or enterprise with advanced threat detection are not what Google Optimize is typically brought in for.
- What can CrowdStrike Falcon do that Google Optimize cannot?
- CrowdStrike Falcon covers Next-gen antivirus, Endpoint detection and response, Threat intelligence, IT hygiene. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
Related pages
More on CrowdStrike Falcon
More on Google Optimize
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- Google Optimize vs McAfee Total Protection
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- Google Optimize vs Trend Micro Vision One
- Google Optimize vs Acunetix
- Google Optimize vs Crazy Egg
- Google Optimize vs Ruler Analytics
- Google Optimize vs Northbeam
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- Google Optimize vs Countly
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- Google Optimize vs Triple Whale
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- Google Optimize vs Adobe Analytics
- Google Optimize vs Adverity
- Google Optimize vs Convert
- Google Optimize vs Datorama
- Google Optimize vs Fathom Analytics
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