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Google Optimize vs Norton 360

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Norton 360 logo

Norton 360

Software

Powerful protection against evolving threats

From
$36/year
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Norton 360 device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • They diverge on capability: Google Optimize covers A/B testing, Norton 360 covers Real-time threat protection.

Where they differ

Only the attributes on which Google Optimize and Norton 360 actually diverge.

Attributes where Google Optimize and Norton 360 differ
AttributeGoogle OptimizeNorton 360
Starting priceFree$36/year
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWindows, macOS, Android, iOS
Founded19981982

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Only in Norton 360

  • Real-time threat protection
  • Ransomware protection
  • Firewall
  • Password Manager
  • Secure VPN
  • Cloud backup
  • Dark Web Monitoring
  • Parental Controls

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Norton 360
  • Personalising page content for defined audience segmentsnot Norton 360
  • Redirect tests between alternative landing page URLsnot Norton 360

Norton 360

  • Antivirusnot Google Optimize
  • Internet Securitynot Google Optimize
  • Identity Protectionnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Norton 360

  • Device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • Parental controls unavailable on Standard plan, requiring purchase of separate Norton Family app
  • No HIPAA compliance or BAA support for regulated industries
  • Exploit Prevention works only on Windows devices, not available for macOS
  • Limited account recovery options if master password is forgotten

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Norton 360

$36/year
  • Norton 360 Standard$36/year
    • Antivirus and malware protection
    • VPN
    • Dark web monitoring
  • Norton 360 Deluxe$49.99/year
    • All Standard features
    • 50 GB cloud backup
    • Parental controls
  • Norton 360 Premium$54.99/year
    • All Deluxe features
    • 250 GB cloud backup
    • LifeLock identity theft protection

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Norton 360 if

  • You need real-time threat protection.
  • You work on Windows, macOS, Android, iOS.
  • You also want ransomware protection.
Norton 360 review

Questions people ask

Is Google Optimize or Norton 360 better?
Neither clearly leads. Google Optimize starts at Free and Norton 360 at $36/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Norton 360?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $36/year for Norton 360.
Does Google Optimize or Norton 360 run on more platforms?
Google Optimize runs on Web. Norton 360 runs on Windows, macOS, Android, iOS.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Norton 360 starts at $36/year.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Norton 360 is typically brought in for.
What can Google Optimize do that Norton 360 cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Norton 360 covers Real-time threat protection, Ransomware protection, Firewall, Password Manager. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Norton 360: What operating systems does Norton 360 Standard support?

Windows 7 SP1 through Windows 11, macOS 10.13 and later, Android 10.0 or later, and current plus two previous iOS versions. Not all features are available on all platforms.

Source
Norton 360: How much cloud backup storage is included in Norton 360 Standard?

2 GB of cloud backup storage is included with Norton 360 Standard. Higher tiers offer 50 GB (Deluxe) and 250 GB (Premium).

Source
Norton 360: Does Norton 360 include a VPN?

Yes. All Norton 360 plans include a VPN for secure browsing. The VPN is available on Windows, Mac, iOS, and Android devices.

Source
Norton 360: Is Norton 360 HIPAA compliant?

No. Norton 360 does not offer HIPAA compliance or Business Associate Agreements (BAA), making it unsuitable for healthcare organizations handling protected health information (PHI).

Source
Norton 360: What is the renewal price after the first year?

First year pricing is discounted. Standard renews at 94.99 USD per year, Deluxe at 119.99 USD per year. This represents a 140% increase over Deluxe's first-year rate of 49.99 USD.

Source
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