Software · head to head
Google Optimize vs Malwarebytes
The short version
- Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Malwarebytes free version limited to on-demand scanning and removal; no real-time protection
- They diverge on capability: Google Optimize covers A/B testing, Malwarebytes covers Malware detection & removal.
Where they differ
Only the attributes on which Google Optimize and Malwarebytes actually diverge.
| Attribute | Google Optimize | Malwarebytes |
|---|---|---|
| Platforms | Web | Windows, macOS, iOS, Android |
| Founded | 1998 | 2008 |
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Analytics
- Google Tag Manager
- Google's security
- Web support
Only in Malwarebytes
- Malware detection & removal
- Ransomware protection
- Real-time protection
- Anti-exploit
- Anti-phishing
- Browser Guard
- VPN
- Brute Force Protection
Both cover
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot Malwarebytes
- Personalising page content for defined audience segmentsnot Malwarebytes
- Redirect tests between alternative landing page URLsnot Malwarebytes
Malwarebytes
- Budget-conscious users performing manual scans via free versionnot Google Optimize
- Organisations needing real-time malware and ransomware protection via Premium subscriptionnot Google Optimize
- Users combining antivirus with privacy via Premium plus Privacy VPN bundlenot Google Optimize
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Malwarebytes
- Free version limited to on-demand scanning and removal; no real-time protection
- Upgrade requires purchase of Malwarebytes Premium for automatic protection
- Privacy VPN add-on requires separate subscription or bundle with Premium
Pricing, plan by plan
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Malwarebytes
FreeNo published plan breakdown. See the Malwarebytes review.
Which should you pick?
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Choose Malwarebytes if
- You need malware detection & removal.
- You want to start without paying.
- You work on Windows, macOS, iOS, Android.
- You also want ransomware protection.
Questions people ask
- Is Google Optimize or Malwarebytes better?
- Neither clearly leads. Google Optimize starts at Free and Malwarebytes at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Optimize or Malwarebytes?
- Google Optimize starts at Free and Malwarebytes at Free.
- Does Google Optimize or Malwarebytes run on more platforms?
- Google Optimize runs on Web. Malwarebytes runs on Windows, macOS, iOS, Android.
- Can I use Google Optimize for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Optimize best used for?
- Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Malwarebytes is typically brought in for.
- What can Google Optimize do that Malwarebytes cannot?
- Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Malwarebytes covers Malware detection & removal, Ransomware protection, Real-time protection, Anti-exploit. Both handle Cloud deployment.
Related pages
More on Google Optimize
More on Malwarebytes
Keep looking
Other head to heads
- Google Optimize vs Crazy Egg
- Google Optimize vs Ruler Analytics
- Google Optimize vs Northbeam
- Google Optimize vs VWO
- Google Optimize vs Attribution
- Google Optimize vs Countly
- Google Optimize vs Dreamdata
- Google Optimize vs Google Analytics
- Google Optimize vs Triple Whale
- Google Optimize vs AB Tasty
- Google Optimize vs Adobe Analytics
- Google Optimize vs Adverity
- Google Optimize vs Convert
- Google Optimize vs Datorama
- Google Optimize vs Fathom Analytics
- Google Optimize vs Funnel.io
- Google Optimize vs Improvado
- Google Optimize vs June
- Google Optimize vs 1Password
- Google Optimize vs Bitdefender Total Security
- Google Optimize vs Norton 360
- Google Optimize vs LastPass
- Google Optimize vs Bitwarden
- Google Optimize vs Kaspersky Total Security
- Google Optimize vs McAfee Total Protection
- Google Optimize vs Avast One
- Google Optimize vs CrowdStrike Falcon
- Google Optimize vs CyberGhost VPN
- Google Optimize vs ESET NOD32 Antivirus
- Google Optimize vs ExpressVPN
- Google Optimize vs Microsoft Defender for Endpoint
- Google Optimize vs NordVPN
- Google Optimize vs ProtonVPN
- Google Optimize vs Snyk
- Google Optimize vs Trend Micro Vision One
- Google Optimize vs Acunetix
- Malwarebytes vs Crazy Egg
- Malwarebytes vs Ruler Analytics
- Malwarebytes vs Northbeam
- Malwarebytes vs VWO
- Malwarebytes vs Attribution
- Malwarebytes vs Countly
- Malwarebytes vs Dreamdata
- Malwarebytes vs Google Analytics
- Malwarebytes vs Triple Whale
- Malwarebytes vs AB Tasty
- Malwarebytes vs Adobe Analytics
- Malwarebytes vs Adverity
- Malwarebytes vs Convert
- Malwarebytes vs Datorama
- Malwarebytes vs Fathom Analytics
- Malwarebytes vs Funnel.io
- Malwarebytes vs Improvado
- Malwarebytes vs June
- Malwarebytes vs 1Password
- Malwarebytes vs Bitdefender Total Security
- Malwarebytes vs Norton 360
- Malwarebytes vs LastPass
- Malwarebytes vs Bitwarden
- Malwarebytes vs Kaspersky Total Security
- Malwarebytes vs McAfee Total Protection
- Malwarebytes vs Avast One
- Malwarebytes vs CrowdStrike Falcon
- Malwarebytes vs CyberGhost VPN
- Malwarebytes vs ESET NOD32 Antivirus
- Malwarebytes vs ExpressVPN
- Malwarebytes vs Microsoft Defender for Endpoint
- Malwarebytes vs NordVPN
- Malwarebytes vs ProtonVPN
- Malwarebytes vs Snyk
- Malwarebytes vs Trend Micro Vision One
- Malwarebytes vs Acunetix


