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Software · head to head

ExpressVPN vs Google Optimize

ExpressVPN logo

ExpressVPN

Software

High-speed, secure, and anonymous VPN service

From
$6.67/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: ExpressVPN the App Store listing (seller Expressco Services, LLC) states subscriptions renew automatically unless canceled at least 24 hours before the end of the billing period, and that any unused portion of a free trial is forfeited on purchase; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: ExpressVPN covers Lightway protocol, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which ExpressVPN and Google Optimize actually diverge.

Attributes where ExpressVPN and Google Optimize differ
AttributeExpressVPNGoogle Optimize
Starting price$6.67/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Desktop, Mobile, ApiWeb
Founded20091998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ExpressVPN

  • Lightway protocol
  • TrustedServer technology
  • Network Lock kill switch
  • Split tunneling
  • No activity logs
  • Private DNS
  • Speed test
  • MediaStreamer

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ExpressVPN

  • Vpnnot Google Optimize
  • Privacynot Google Optimize
  • Streamingnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot ExpressVPN
  • Personalising page content for defined audience segmentsnot ExpressVPN
  • Redirect tests between alternative landing page URLsnot ExpressVPN

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ExpressVPN

  • The App Store listing (seller Expressco Services, LLC) states subscriptions renew automatically unless canceled at least 24 hours before the end of the billing period, and that any unused portion of a free trial is forfeited on purchase
  • The same listing caps a single ExpressVPN subscription at 14 simultaneous device connections

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

ExpressVPN

$6.67/month
  • 1 Month$12.95/month
    • 8 devices
    • 94 countries
    • Unlimited bandwidth
  • 12 Months$6.67/month
    • All features
    • 3 months free
    • Best value
  • 6 Months$9.99/month
    • All features
    • 30-day guarantee

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose ExpressVPN if

  • You need lightway protocol.
  • You work on Web, Desktop, Mobile, Api.
  • You also want trustedserver technology.
ExpressVPN review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is ExpressVPN or Google Optimize better?
Neither clearly leads. ExpressVPN starts at $6.67/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ExpressVPN or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $6.67/month for ExpressVPN and Free for Google Optimize.
Does ExpressVPN or Google Optimize run on more platforms?
ExpressVPN runs on Web, Desktop, Mobile, Api. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. ExpressVPN starts at $6.67/month.
What is ExpressVPN best used for?
ExpressVPN is most often used for vpn, privacy, streaming. Of those, vpn and privacy are not what Google Optimize is typically brought in for.
What can ExpressVPN do that Google Optimize cannot?
ExpressVPN covers Lightway protocol, TrustedServer technology, Network Lock kill switch, Split tunneling. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Cloud deployment, Web support.
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