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Software · head to head

AB Tasty vs Microsoft Defender for Endpoint

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Software

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
  • They diverge on capability: AB Tasty covers A/B testing, Microsoft Defender for Endpoint covers Threat & vulnerability management.

Where they differ

Only the attributes on which AB Tasty and Microsoft Defender for Endpoint actually diverge.

Attributes where AB Tasty and Microsoft Defender for Endpoint differ
AttributeAB TastyMicrosoft Defender for Endpoint
Starting price€500/monthOn request
PlatformsWebWindows, macOS, Linux, iOS, Android
Founded20111975

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Web support

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Microsoft Defender for Endpoint
  • Feature flagging and progressive rolloutsnot Microsoft Defender for Endpoint
  • Personalising content for identified and anonymous visitorsnot Microsoft Defender for Endpoint
  • Search, recommendations and merchandising for ecommercenot Microsoft Defender for Endpoint
  • Conversion optimisation experiments across channelsnot Microsoft Defender for Endpoint

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not AB Tasty
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot AB Tasty
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.

Questions people ask

Is AB Tasty or Microsoft Defender for Endpoint better?
Neither clearly leads. AB Tasty starts at €500/month and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Microsoft Defender for Endpoint?
AB Tasty starts at €500/month and Microsoft Defender for Endpoint at On request.
Does AB Tasty or Microsoft Defender for Endpoint run on more platforms?
AB Tasty runs on Web. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Microsoft Defender for Endpoint is typically brought in for.
What can AB Tasty do that Microsoft Defender for Endpoint cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle Cloud deployment.

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