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Google Analytics vs Google Workspace

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Google Workspace logo

Google Workspace

All industries

Everything you need to get work done, all in one place

From
€3.4/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Google Workspace starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • They diverge on capability: Google Analytics covers Real-time analytics, Google Workspace covers Gmail business email.

Where they differ

Only the attributes on which Google Analytics and Google Workspace actually diverge.

Attributes where Google Analytics and Google Workspace differ
AttributeGoogle AnalyticsGoogle Workspace
Starting priceFree€3.4/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded19982006

Identical on both: platforms (Web), user rating (Not yet rated), category (All industries).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Google Workspace

  • Gmail business email
  • Google Drive storage
  • Google Docs, Sheets, Slides
  • Google Calendar
  • Google Meet video conferencing
  • Google Chat
  • Google Forms
  • Google Sites

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Google Workspace
  • Event tracking and user behaviour analysisnot Google Workspace
  • Traffic source and conversion trackingnot Google Workspace

Google Workspace

  • Business email and calendar managementnot Google Analytics
  • Collaborative document editingnot Google Analytics
  • Video conferencing and meetingsnot Google Analytics
  • Secure document storage and sharingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Google Workspace

  • Starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • Starter and Standard tiers both capped at maximum 300 users per organisation
  • Video meetings limited to 100 participants on Starter tier, 150 on Standard tier
  • Recording capabilities only available on Standard tier and above
  • eDiscovery, Vault, and advanced security features only available on Plus and Enterprise tiers

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Google Workspace

€3.4/month

No published plan breakdown. See the Google Workspace review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Google Workspace if

  • You need gmail business email.
  • You also want google drive storage.
Google Workspace review

Questions people ask

Is Google Analytics or Google Workspace better?
Neither clearly leads. Google Analytics starts at Free and Google Workspace at €3.4/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Google Workspace?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and €3.4/month for Google Workspace.
Does Google Analytics or Google Workspace run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Google Workspace starts at €3.4/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Google Workspace is typically brought in for.
What can Google Analytics do that Google Workspace cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Google Workspace covers Gmail business email, Google Drive storage, Google Docs, Sheets, Slides, Google Calendar. Both handle Salesforce.
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Related pages

More on Google Analytics

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