Softwr

Software · head to head

Google Workspace vs Northbeam

Google Workspace logo

Google Workspace

Software

Everything you need to get work done, all in one place

From
€3.4/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Workspace starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Google Workspace covers Gmail business email, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Google Workspace and Northbeam actually diverge.

Attributes where Google Workspace and Northbeam differ
AttributeGoogle WorkspaceNorthbeam
Starting price€3.4/month$1500/month
Pricing modelsubscriptionUnknown
PlatformsWebWeb, API
Founded20062020

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Workspace

  • Gmail business email
  • Google Drive storage
  • Google Docs, Sheets, Slides
  • Google Calendar
  • Google Meet video conferencing
  • Google Chat
  • Google Forms
  • Google Sites

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

What people use each for

The jobs each tool is most often brought in to do.

Google Workspace

  • Business email and calendar managementnot Northbeam
  • Collaborative document editingnot Northbeam
  • Video conferencing and meetingsnot Northbeam
  • Secure document storage and sharingnot Northbeam

Northbeam

  • Marketing attributionnot Google Workspace
  • Media optimizationnot Google Workspace
  • Creative testingnot Google Workspace
  • Budget allocationnot Google Workspace

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Workspace

  • Starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • Starter and Standard tiers both capped at maximum 300 users per organisation
  • Video meetings limited to 100 participants on Starter tier, 150 on Standard tier
  • Recording capabilities only available on Standard tier and above
  • eDiscovery, Vault, and advanced security features only available on Plus and Enterprise tiers

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Google Workspace

€3.4/month

No published plan breakdown. See the Google Workspace review.

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Google Workspace if

  • You need gmail business email.
  • You also want google drive storage.
Google Workspace review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Google Workspace or Northbeam better?
Neither clearly leads. Google Workspace starts at €3.4/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Workspace or Northbeam?
Google Workspace starts at €3.4/month and Northbeam at $1500/month.
Does Google Workspace or Northbeam run on more platforms?
Google Workspace runs on Web. Northbeam runs on Web, API.
What is Google Workspace best used for?
Google Workspace is most often used for business email and calendar management, collaborative document editing, video conferencing and meetings, secure document storage and sharing. Of those, business email and calendar management and collaborative document editing are not what Northbeam is typically brought in for.
What can Google Workspace do that Northbeam cannot?
Google Workspace covers Gmail business email, Google Drive storage, Google Docs, Sheets, Slides, Google Calendar. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Workspace

More on Northbeam

Keep looking

Other head to heads