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Marketing · head to head

Google Analytics vs Zeffy

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Zeffy logo

Zeffy

Nonprofits

100% free fundraising platform for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Zeffy revenue model relies entirely on donor voluntary tips with no guaranteed income
  • They diverge on capability: Google Analytics covers Real-time analytics, Zeffy covers Donation forms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Zeffy actually diverge.

Attributes where Google Analytics and Zeffy differ
AttributeGoogle AnalyticsZeffy
Pricing modelfreemiumfree
PlatformsWebWeb, IOS, Android
CategoryMarketingNonprofits
Founded19982019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Zeffy

  • Donation forms
  • Event ticketing
  • Membership management
  • Peer-to-peer fundraising
  • Recurring donations
  • Mailchimp
  • Zapier
  • Facebook

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Zeffy
  • Event tracking and user behaviour analysisnot Zeffy
  • Traffic source and conversion trackingnot Zeffy

Zeffy

  • Donation collection for nonprofitsnot Google Analytics
  • Event ticketing with check-innot Google Analytics
  • Membership sales with tiersnot Google Analytics
  • Peer-to-peer fundraising campaignsnot Google Analytics
  • In-person payment with Tap to Paynot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Zeffy

  • Revenue model relies entirely on donor voluntary tips with no guaranteed income
  • All features included equally with no upgrade path for additional capabilities

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Zeffy

Free
  • Free ForeverFree
    • Unlimited donations
    • Ticketing
    • Memberships

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Zeffy if

  • You need donation forms.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want event ticketing.
Zeffy review

Questions people ask

Is Google Analytics or Zeffy better?
Neither clearly leads. Google Analytics starts at Free and Zeffy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Zeffy?
Google Analytics starts at Free and Zeffy at Free.
Does Google Analytics or Zeffy run on more platforms?
Google Analytics runs on Web. Zeffy runs on Web, IOS, Android.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Zeffy is typically brought in for.
What can Google Analytics do that Zeffy cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Zeffy covers Donation forms, Event ticketing, Membership management, Peer-to-peer fundraising.

Answered from the vendors’ own pages

Zeffy: How much does Zeffy cost for nonprofits?

Zeffy is completely free for nonprofits. There are no platform fees, transaction fees, credit card processing fees, monthly subscriptions, or setup costs. Nonprofits retain 100% of funds raised.

Source
Zeffy: How does Zeffy make money if it's free?

Zeffy relies on voluntary donor tips at checkout. On average, 2 out of 3 donors leave a tip. Tips are optional and donors can opt out, but Zeffy operates on this voluntary contribution model.

Source
Zeffy: What nonprofit organizations can use Zeffy?

Schools, churches, sports teams, animal rescues, food banks, volunteer fire departments, arts organizations, and PTAs can all use Zeffy. Over 100,000 nonprofits globally use the platform.

Source
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